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Madison Advisors Releases Industry Defining
Print Suppression Market Study to General Market
The only study of its kind, the research report examines electronic adoption rates, print suppression drivers, and inhibitors across key vertical markets
Colleyville, TX (November 18, 2009) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the customer communications management (CCM), electronic delivery, and print industries, today announced the launch of its Print Suppression Market Study. Broadridge, EMC Document Sciences, and Digital Publishing Solutions were the platinum sponsors of this groundbreaking study, which examines Fortune 500 market interest and activity around print suppression and electronic adoption of customer communications. Additionally, CSG Systems, DST Output, Kubra, Symcor, and TSYS provided supported for and participated in the study.
To conduct the study, Madison Advisors surveyed and interviewed 27 Fortune 500 organizations across the Banking & Credit Cards, Financial Services, Insurance, and Utilities & Telcos industries on the following print suppression topics:
- Business drivers – why businesses are pursuing print suppression
- Customer Communications Strategy and Management – how companies view, organize, and manage print suppression efforts
- Adoption Strategy – programs, issues, barriers, and tactics companies are utilizing to move consumers to electronic distribution
- Operational Tactics – how companies are dealing with cost, resource, and implementation issues
- Market Drivers – adoption rates and economic impact
“We are very excited to bring this one-of-a-kind study to market,” explains Kemal Carr, EDP, president of Madison Advisors. “It is the most comprehensive enterprise study on the topic of print suppression to date. The study reveals surprising trends and insights into the overall market direction, and discusses successful techniques to increase consumer adoption of e- Delivery.”
Key findings from the study include:
- Current overall suppression rates for the majority of businesses remain in the 8%-16% range. Rates spike to 70% or higher, however, for those documents that lack long-term value, such as trade confirms and transfer notices
- The majority of companies now have five-year print suppression goals of 26%-50%, with banking and financial services sectors pushing toward the 50%-75% range
- Direct, one-to-one voice communication with a properly trained CSR/MSR, financial advisor, call center representative, or branch employee is one of the most effective and reliable ways of convincing customers to go paperless
- The point of new account sign-up is the most likely time to gain consumer acceptance of paperless programs
- Reduction of postal spend is the Number-One print suppression driver for all participating businesses
The full report is now available for purchase from Madison Advisors. Contact Madison Advisors directly for more information. Contact Joan Wilson at joanwilson@madison-advisors.com or (817) 713-9670.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at http://www.madison-advisors.com or call (817) 684-7545.
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