Madison Advisors Releases Multi-channel
Delivery Market Study for the Insurance Industry
The only study of its kind, this research report is an in-depth study of six leading fortune 500 insurance companies and their experience with electronic adoption rates, print suppression drivers and inhibitors, best practices and most successful strategies.
Colleyville, TX (July 7, 2010) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the customer communications management (CCM), electronic delivery, and print industries, today announced the publication of its Insurance industry focused Multi-channel Delivery Market Study.
This vertical-specific study was developed as an adjunct to Madison’s ongoing Multi-channel/Print Suppression market research (first study published October 2009). The study provides a comprehensive overview of the Multi-channel delivery market with a targeted analysis of the strategies and issues that are specific and significant for the insurance industry.
The study was conducted through a comprehensive survey followed by in-depth interviews with key decision makers and stakeholders at each company. The study reveals surprising trends and insights into the overall market direction, and discusses successful techniques to increase consumer adoption of e- Delivery. The following topics are covered in detail in the report:
- Business drivers – why businesses are pursuing print suppression
- Customer Communications Strategy and Management – how companies view, organize, and manage print suppression efforts
- Adoption Strategy – programs, issues, barriers, and tactics companies are utilizing to move consumers to electronic distribution
- Operational Tactics – how companies are dealing with cost, resource, and implementation issues
- Market Drivers – adoption rates and economic impact
The full report is now available for purchase from Madison Advisors. Contact Madison Advisors directly or go to their website at www.madison-advisors.com, for more information. Contact Joan Wilson at joanwilson@madison-advisors.com or (817) 713-9670.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at
www.madison-advisors.com or call (817) 684-7545.
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