Madison Advisors Launches Multi-Channel
Service Provider Market Study
The fourth research initiative in Madison Advisors’ Multi-Channel Market Series.
The study will assess the quality, cost and features of Document Process
Outsourcing (DPO) services with a focus on Multi-Channel delivery options.
Colleyville, TX (August 23, 2010) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced the launch of its Multi-Channel Service Provider Market Study.
The study will provide enterprises who are considering outsourcing their Customer Communication Management (CCM) processes the benefit of an objective, third-party assessment of current Service Provider (SP) offerings along with a framework for evaluating the viability and/or timing of such a move. Document Process Outsourcing (DPO) can be a cost-effective alternative to the traditional in-house arrangement and is a rapidly expanding business. But first, enterprises must understand which SPs offer the complete breadth of services that they require and how those offerings compare in terms of quality, cost and features.
Madison Advisors’ 2010 Service Provider Market Study will examine the market-leading firms that supply DPO services to Fortune 1000 enterprises. Through this study, Madison will assess the current state of outsourced DPO providers with a specific focus on support for Multi-Channel communications and how the market leaders are supporting end users as they make the transition from hardcopy distribution to electronic delivery channels. The study’s results will identify best practices to help organizations mitigate risks and cost when selecting a DPO partner.
The report will be available for purchase from Madison Advisors in October. Contact Madison Advisors directly for more information on the study: Kemal Carr, President and Principal Analyst at kemalcarr@madison-advisors.com or 817.684.7545.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at
www.madison-advisors.com or call (817) 684-7545.
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