Madison Advisors Releases Multi-Channel
Solutions Market Study
The third offering in Madison Advisors’ ground-breaking and highly respected Multi-Channel Market Series. Focus is on solution providers and their products in support of Customer Communication Management (CCM). The study provides users with an incisive and objective assessment of the functionality and utility of current offerings and a view of future direction.
Colleyville, TX (February 7, 2011) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced the release of its Multi-Channel Solutions Market Study. In this study, Madison Advisors assesses the current state of customer communications management (CCM) technology provider solutions, including Multi-Channel Delivery drivers and inhibitors. The study will be invaluable to end-user organizations in helping them to identify best practices, to determine best technology fits, and to mitigate risks and costs when making purchasing decisions or developing strategies for Multi-Channel migration.
The Madison Advisors’ Multi-Channel Solution Market Study reviews how leading technology solutions providers are addressing consumer and organizational demand for the transition to multi-channel delivery. According to Madison Advisors’ President Kemal Carr, “The study covers both the supply and demand sides of the CCM market. Data for the study was gathered through exhaustive surveys and interviews with industry leading providers and through Madison Advisors’ consulting engagements with users of CCM solutions.”
The market focus areas of the study are described below.
- Strategic Direction: The assessment of each participant’s strategic direction for Multi-Channel solutions and electronic delivery.
- Technical Assessment: The assessment of the CCM capabilities and solution support available today in the market. Specific focus on Multi-Channel delivery strategies.
- Savings: The assessment of the savings to be recognized from Multi-Channel delivery strategies across multiple business areas.
The report is now available for purchase at www.madison-advisors.com. Contact Madison Advisors directly for more information: Rich Huff, Senior Analyst at richhuff@madison-advisors.com or (312) 925-1386.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at
www.madison-advisors.com or call (817) 684-7545.
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