Madison Advisors Releases
Multi-Channel Delivery Market Study 2nd Edition
This comprehensive follow-up to Madison Advisors’ groundbreaking
2009 Multi-Channel Delivery / Print Suppression Market Study provides
new data on the current state of Fortune 500 e-delivery market
interest, drivers, inhibitors, adoption rates and best practices.
Colleyville, TX (August 22, 2011) – Madison Advisors, a leading customer communications research and advisory firm today announced the publication of its 2011 Multi-Channel Delivery Market Study 2nd Edition.
In this report, Madison Advisors takes a new look at the state of e-delivery and print suppression, as well as the issues companies face along the way. The sometimes surprising results provide an essential understanding of where multi-channel e-delivery and print suppression are today, and insight into where they will be in the near- and long-term future.
Madison Advisors believes that a pivotal point in the evolution of post-sale customer communications, the heart of the transaction print industry, is approaching. There are clear indicators that the multi-channel delivery market is expanding despite challenges at the enterprise level. Emerging external technologies, such as digital postal mail systems, will see significant growth between now and 2015.
Research for this study was conducted by Madison Advisors’ analysts during the second quarter of 2011. The participants in the study reflect almost entirely the three largest vertical markets in terms of transaction print/mail usage – Banking and Credit Cards, Financial Services, and Insurance.
The report is available for purchase from Madison Advisors at http://www.madison-advisors.com. Contact Madison Advisors directly for more information: Terry Frazier, Principal Analyst at terryfrazier@madison-advisors.com or (678) 374-4451.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at www.madison-advisors.com or call (817) 684-7545.
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