Join Madison Advisors at Document Strategy Forum 2009 in two distinct sessions designed to share Madison Advisors’ industry-leading market intelligence:

TransPromo: Maximize Your Assets
Monday, October 5, 9:00 am - 4:00 pm
Hyatt Regency O’Hare - Chicago, IL

Join Madison Advisors’ President, Kemal Carr, EDP, in a full-day workshop designed to help organizations identify and capitalize on existing assets for TransPromo.

Workshop Overview
TransPromo document production has been accepted as a proven strategy for building customer loyalty and growing revenue through cross-sell and up-sell opportunities. If you’re like most organizations, however, the question on your mind is how do you tap into the power of TransPromo when you’re faced with rigid budget constraints?

The good news is that TransPromo is more accessible than you may have been lead to believe. Most organizations already have the majority (if not all) of the capabilities they need to produce TransPromo applications among their existing assets. The key to fast results with TransPromo is to work with what you have and start small.


Key Take-Aways:

• Key components and capabilities for a TransPromo “starter kit”
  
• How to leverage what you already have to create TransPromo
  
• How to do TransPromo cost effectively
• Execution strategies that ensure measurable results, starting with your TransPromo pilot application
  

Rates & Registration:

• Preferred Early Registration (if registered by July 31, 2009) - $495.00
  
• Regular On-Site Registration (if registered after September 18, 2009) - $695.00
  
• Click here to Register on the Document Strategy Forum Website
  
  
  

P301: Print Suppression Where You, Your Customer and Electronic Adoption Fit In
Tuesday, October 6, 9:00 - 9:45 am
Hyatt Regency O’Hare - Chicago, IL

Join Madison Advisors’ President, Kemal Carr, EDP, in the first generally available presentation of the results of Madison Advisors’ groundbreaking Print Suppression Market Study.

Session Overview
This advanced conference session will present the results of Madison Advisors’ recently conducted Print Suppression Market Study. Carr will discuss the current state of electronic adoption rates, including print suppression drivers and inhibitors across key verticals within the Fortune 500 market. The session will focus on the electronic displacement of the current hardcopy distribution of customer communications (regulated and non-regulated documents) and the print suppression rates of those documents, either by customers or organizations. Carr will also identify best practices for the transition to multi-channel delivery to help organizations mitigate risks and cost while positioning themselves ahead of the consumer adoption tipping point in this market.


Take-Aways