Colleyville, TX (June 30, 2009) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced that Howard Holley, former senior executive with Xerox Corporation, has joined Madison Advisors’ Advisory Board, and will build an Executive Strategy Practice with service offerings tailored to senior executives in the enterprise marketing and customer communications management (CCM) market.
Madison Advisors’ Executive Strategy Practice helps C-level executives develop complex CCM business strategies, and then build the performance management systems necessary to support these strategies. Madison Advisors’ principal analysts act as an extension of the client’s leadership team to supply world-class strategic insight, market intelligence and expertise, and the practical guidance necessary to execute on CCM strategies.
Madison Advisors’ Executive Strategy services are provided through focused strategy sessions in which principal analysts work alongside client leadership to identify and develop executable CCM strategies that deliver measurable results in alignment with the client’s near- and long-term CCM vision. In addition, Madison Advisors provides access to its proprietary Best Practices library and, most importantly, access to its expert advisors across the client’s project lifecycle.
“Madison Advisors has a history of providing strategic advisory services to senior leadership, and working with Howard Holley, we’ll be able to take those discussions to the next level, as his global reach extends our services and research into new and underserved markets,” explains Kemal Carr, EDP, President of Madison Advisors.
Carr continues, “Working with such a seasoned leader, knowledgeable in marketing services, touch-point management, document outsourcing, and go-to-market strategies on a global level is immediately beneficial. Client response has been phenomenal.”
Holley has had a varied career, beginning with management information systems on Wall Street. He later launched and managed two firms: a systems consulting firm and a publishing company, prior to joining Xerox. At Xerox, he spent nearly a decade in sales, training, and general management. During his executive career, Holley was named district manager of the San Diego / Las Vegas region, general manager of sales & management training at the Xerox Document University and region vice-president of Xerox Business Services. He was senior vice president of Xerox China’s Enterprise Solutions Group headquartered in Shanghai and most recently led Xerox’ Document Outsourcing and Communications Services Practice.
“During my tenure with Xerox,” Holley says, “I was very impressed with the thought leadership of Kemal Carr and his team and their domain knowledge in the CCM space. As clients continue to pursue opportunities to leverage their many customer touch points, I believe that Madison Advisors is well positioned to provide excellent strategic consulting and market research in support of client objectives. I am excited about the opportunity to create the strategy and framework for this new practice and expanded focus for Madison Advisors”
For more information contact Kelley West at
kelleywest@madison-advisors.com or (212) 933-1155.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at
www.madison-advisors.com or call (817) 684-7545.
