Colleyville, TX (May 13, 2009) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced the launch of its Print Suppression Market Study. This groundbreaking study examines Fortune 500 market interest and activity around print suppression and electronic adoption of customer communications. The study will identify best practices to help organizations mitigate risks and cost while positioning themselves ahead of the adoption tipping point in this market. Registration for participation is open through May 22, 2009, to all interested end-user organizations.
“Madison Advisors has tracked industry trends around print suppression and multi-channel delivery over the past decade as part of our ongoing Best Practices Assessment,” explains Kemal Carr, EDP, president of Madison Advisors. “In the past few months, however, we’re seeing increased demand for detailed print suppression rates, trends, and strategies across verticals and applications as the industry enters into a state of rapid transformation from hardcopy distribution to multi-channel delivery due to accelerated USPS postage hikes and aggressive enterprise cost containment and reduction measures. This study will provide this market intelligence.”
For this study, suppression refers to regulated and non-regulated documents. For such documents the study will assess adoption and retention strategies and drivers, and the resulting social and environmental impacts. The study will serve the following objectives:
- To identify true print suppression rates within the Fortune 500 market by vertical and application
- To provide end users with an in-depth analysis of the cost savings to be gained by moving to multi-channel delivery
- To identify best practices and techniques for increasing consumer adoption of electronic delivery
- To assess the impact on existing hardcopy market solutions and identify strategies for successful transition to a multi-channel delivery approach
- To help provide guidance to end users regarding electronic delivery and print suppression, and their benefits
To achieve this, Madison Advisors will conduct extensive research on electronic displacement of the current hardcopy distribution of customer communications and the print suppression rates of those documents, either by customers or organizations. The research focus will span the strategic direction, tactics for success, market drivers and trends, savings, and benefits and gains associated with the transformation from hardcopy distribution to multi-channel delivery. The study will also include a survey of the technology suppliers to this market, both hardware and software, to assess impact across key markets.
The findings of this market study will then be published in Madison Advisors’ Print Suppression Market Study to be released to the market in Q3 2009. In addition to the above objectives, the study will answer the following questions for participants:
- How is the organization tracking relative to peers in the areas of print suppression and multi-channel delivery?
- What strategies or technologies are driving rapid adoption?
- How strong is the Green movement in driving the suppression strategy?
- How does the organization compare to competitors for print suppression and multi-channel delivery?
- Are there other cost savings opportunities available beyond those directly related to print suppression?
- How does the organization benefit by supporting multi-channel customer communication?
For more information about the study, contact Joan Wilson at joanwilson@madison-advisors.com or (817) 713-9670.
About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at www.madison-advisors.com or call (817) 684-7545.
