Analysts & Management

Kemal Carr, President & Principal Analyst
Richard Huff, Principal Analyst
Stephen Watters, Principal Analyst
Jim Sheen , Principal Analyst
Kelley West, Director of Business Operations
Beth Kujawski, Senior Editor

Kemal Carr
B.B.A., Management Information Systems, University of Wisconsin, Madison, Wisconsin
M.B.A. Candidate, Marketing/Management, Texas Christian University, Fort Worth, Texas

As president of Madison Advisors, Kemal Carr acts in numerous capacities. He is regularly sought out by leading output technology publications, including Data Processing Technology, Digital Publishing Solutions, and Mailing Systems Technology, to write about or comment on key issues and topics. He speaks frequently at trade events, including sessions at Xplor's Global conferences. Kemal also acts as a principal analyst for Madison Advisors. He provides project-based advisory services designed to assist clients with business strategy and technology selection decisions.

Prior to forming Madison Advisors in 2001, Kemal held various system roles including three years with an industry analyst firm and seven years in the Systems Company of Fidelity Investments.

Richard Huff
B.S., Mechanical Engineering, University of Illinois at Champaign-Urbana

Richard joined Madison Advisors in 2002 as a principal analyst. Richard’s expertise spans content management, publishing systems, digital printers, and electronic document delivery systems, including EOMS and EBPP. Richard assists clients with enterprise document strategies, product selection, and market development initiatives. Richard has authored articles for numerous industry publications, including Document, Digital Publishing Solutions, High Volume Printing, and The Xplorer.

Prior to Madison Advisors, Richard was a senior analyst with an advisory firm, where he was lead analyst for end-user and vendor consulting engagements. Richard also had eight years of experience at Uarco, Inc., a manufacturer of customized business forms and label products.

Stephen Watters
B.A., California State University-Sacramento, California
M.A. Program Candidate, California State University-Sacramento, California

Steve Watters began working with Madison Advisors in 2005 as a principal analyst. Steve specializes in transactional print and mail production environments. His specific experience with automated document factory systems includes design, building, and implementation of an ADF. Steve has conducted market analysis studies and developed marketing strategies for both production hardware and ADF software. He has worked with end-user organizations to analyze their production environments and determine where operational efficiencies could be achieved. Steve has been a presenter and speaker at Xplor, MailCom, and National Postal Forum conferences throughout his career.

Steve spent a number of years in various leadership positions at Kern International including General Manager of Kern AG's US subsidiary. Prior to his years with Kern, Steve spent many years in a leadership role in SBC's print and mail organization where he lead the design, development and implementation of an automated document factory platform.

Jim Sheen
B.S., Physics, Albright College, Pennsylvania
M.S., Mechanical Engineering, Lehigh University, Pennsylvania

Jim Sheen has more than 20 years of experience in the development and marketing of high-tech software products. Most recently, Jim was Director of Application Services at Ricoh Corporation, a world leader in office equipment and document imaging solutions, with P&L responsibility for Document Management solutions. Before joining Ricoh Corporation, he was President and CTO of CyLex Systems, a leading Document Management ASP which was later acquired by Ricoh. He has held positions as a management consultant in software development, marketing, and strategic planning; was the founder, director, and vice president of engineering at Software Emancipation Technology, Inc.; and Director of Engineering and Marketing at Computervision Corp., responsible for its CAD/CAM and Product Data Management product lines.

Jim serves on the Industry Advisory Board for the Department of Computer Science & Engineering, and on the College of Engineering Executive Advisory Council at Florida Atlantic University. 

Kelley West
B.A., English, University of Illinois at Chicago

Kelley joined Madison Advisors in 2003 and is the director of business operations. Kelley oversees all of Madison Advisors' business activities - from sales through delivery of services. Kelley manages relationships with Madison Advisors' clients to ensure that they receive maximum value from their engagements with Madison Advisors. Kelley is also responsible for corporate communications, including developing and overseeing the execution of Madison Advisor's marketing strategy and overseeing editorial services.

Prior to working with Madison Advisors, Kelley spent five years with an industry analyst firm, where she held a variety of positions, including program manager, analyst, and editor. Prior to this, Kelley was an editor with a Chicago-based custom publishing firm.

Beth Kujawski
B.A., English, University of Illinois at Chicago

Beth joined Madison Advisors in 2005 as senior editor. Beth works closely with the analyst team on all client engagements to ensure accuracy and excellence in all written materials. In addition to working on client deliverables, Beth consults with the analysts to author Madison Advisors' Market Studies and articles for trade publications. Beth also develops marketing materials and content for the web site.

Prior to working with Madison Advisors, Beth was an editor at an industry analyst firm where she provided editorial support on client engagements and wrote articles for industry publications. Prior to this, she held various editorial positions at Thomson Newspapers, the Chicago Tribune, the Chicago Sun-Times, and Chicago magazine.