I, Kemal Carr, recently attended the Canon Solutions America PPS Leadership Forum at its Poing factory on March 18th & 19th and took the opportunity to catch up with the Oce team.
Canon Solutions America, formerly Oce, frequently hosts customers, and prospects at its newly redesigned Customer Engagement Center (CEC), an entire hall in its manufacturing complex. The user friendly CEC environment included a coffee bar, tables for small group discussions, a lounge area, meeting rooms, information & hospitality desk, as well as a floor map to aid visitors in finding solutions of interest. The CEC was thoughtfully arranged and included the newest product announcements from Canon Solutions America, the Oce JetStream 5500 and Oce ColorStream 3900s with fast MICR and invisible ink. .
The agenda included a flexible schedule with industry tracks led by industry analysts & experts. Oce clients and prospects were allowed to select the most appropriate sessions and have deep interactions with both Oce staff and presenters.
Here are a few important take aways from my visit:
- Canon integration appears complete. Canon’s integration of Oce production printing, especially for North America appears to be successful and complete. I dined with Toyotsugu “Toyo” Kuwamura, president of Canon Solutions America, and he outlined his vision for the future Oce. His plans of continued investment and pursuit of new markets with the combined Canon/Oce solutions will extend the reach of both organizations into new markets.
- Migration to Color Inkjet successful. From virtually zero market share in 2008 in the inkjet market, to the identified market share leader (>35%) in both placements and images, Oce has successfully reinvented its product line to stay ahead of the market demand.
- Continued technology advancements. Canon Solutions America is not content to rest on past successes, and is extending its Oce ColorStream & Oce JetStream product lines to support additional applications. The introduction of new security inks, including MICR, Fugitive and Invisible, extends the toolset for secure document creation already available from Canon Solutions America.
While not new, but still visually impressive, are the clean lines and paper path of the Oce ColorStream 3000 series. During our demonstration, the front doors were left open, and the speed, image quality, and simplicity of the device was readily apparent. An Oce ColorStream prospect present noted “it’s no wonder these are the leading placement devices in its class”. Here is a photo of the inside:
Note the new, refined and slimmer drying unit. By using less water, there is less liquid to evaporate, and therefore no need for industrial strength drying units, and their power consumption and heat byproduct. In fact, Canon Solutions America reports that the Oce ColorStream 3000 series uses up to 1/3 the power consumption of alternative inkjet solutions.
Canon Solutions America VP of Marketing, Francis McMahon, summed up their progress well when he noted “2012 was an incredible year, several new clients saw the advantages of our inkjet solutions and we’re on pace to break those placement records again in 2013. The product has been very well accepted.” In fact, Canon Solutions America continues to ramp up its professional services capabilities in direct response to customer requests for faster solution deployments and increased application complexity requirements.
Madison Advisors research has shown that 20.5% increase in image counts since 2009 for customer documents, however a 14.2% decline of envelopes during that same period. Increased demand for images, and color, are adding pages to the envelope, while eDelivery and astute mailing enhancements has reduced the total number of envelopes delivered. Canon Solutions America product line looks formidable for the long-run.
Within Madison Advisors recent study, Multi-Channel Delivery Market Study, we provide full market review of the market dynamics around the migration to eDelivey and Enterprise requirements for color inkjet printing.