Madison Advisors Announces Market Study on
TransPromo Workflow Solutions

Study to provide industry-leading assessment of the trends and solutions behind market adoption of TransPromo communications

Colleyville, TX (January 17, 2008) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced its Market Study on TransPromo Workflow Solutions. The study is designed to provide the user community with an objective, third-party validation of leading solutions – their applicability and functionality – for today’s TransPromo business communication production challenges.

Among the first study participants are InfoPrint Solutions Company, Kern, Kodak, Océ, and Pitney Bowes Emtex. Madison Advisors is accepting additional participants through January 31, 2008, and will then publish Madison Advisors’ Market Study on TransPromo Workflow Solutions.

Madison Advisors’ Market Study on TransPromo Workflow Solutions publication will help end-user and service-provider organizations understand which TransPromo workflow solutions will help them achieve their goals for TransPromo communications and service offerings. It will also review market trends and assess leading solutions and technologies for TransPromo workflow.

“Studies show that today’s consumer responds positively to TransPromo documents, with response rates increasing more than 135% when TransPromo communications include color and personalization. With marketing departments continually searching for competitive advantages, it’s time to provide market insight on how to tap into the power of TransPromo documents,” said Steve Watters, Madison Advisors’ principal analyst on the TransPromo Market Study. “This study will help user organizations understand the technologies available today to help them take advantage of falling color production costs and the increasing consumer response of TransPromo communications, ultimately turning their customer communications into true revenue opportunities.”

Madison Advisors’ Market Study on TransPromo Workflow Solutions will answer following questions for user organizations and print service providers:

• Which workflow systems index and assign job tickets to the incoming work automatically?
• If I move to a server platform environment, how can I manage my previous JES print queues?
• How can I create IDF files for file-based processing without requiring modifications to my legacy applications?
• How can I capture the production data I need within the organization to facilitate better business decisions, both tactical and strategic?
• How will our document production organization provide the capability to integrate monthly statements and personalized promotional messaging into a TransPromo document stream?
• How will our document production organization manage a color production environment?

For the vendor community, it will answer:

• How do my products compare to others in the TransPromo Workflow Solutions market?
• To what extent do the other providers in this market cover the TransPromo Workflow Solutions functionality spectrum?

For more information about study participation, contact Watters at stevewatters@madison-advisors.com or (916) 983-4739. Media inquiries should be directed to Kelley West at kelleywest@madison-advisors.com or (212) 933-1155.

About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at http://www.madison-advisors.com or call (817) 684-7545.