Madison Advisors Announces Launch of
2008 Service Bureau Pricing Market Study

Study to examine complexities of pricing for transactional print and mail operations; Registration for participation open through April 4, 2008

Colleyville, TX (March 20, 2008) – Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced its 2008 Service Bureau Pricing Market Study. The study examines how leading service providers are addressing end-user demand for electronic document creation and distribution, and pricing for high-quality print and mail operations. Registration for participation is open March 19 - April 4, 2008, to all interested print and mail service providers on a first-come, first-served basis. Among the initial invitees are Active Data Services, Broadridge, Bowne, DST, Emdeon, FDR, FSSI, Lason, Merrill, PBMS, Personix, Poorman Douglas, Regulus, RRD, SOURCECORP, Sourcelink, Symcor, and Tsys.

Madison Advisors’ 2008 Service Bureau Pricing Market Study will assess each participant’s pricing and pricing models across key service areas, including Design Services; Messaging and Monitoring; Print Production; Insertion; and Electronic Presentment. It will answer the following questions for participating organizations:

• How do the participant’s pricing and pricing models compare against the overall print and mail industry?
• Which pricing models are being adopted by the print and mail industry?
• What new services are being offered by print and mail service bureaus?
• Which vertical markets are most likely to outsource print and mail operations?
• What changes can service bureaus make to their pricing models and service offerings to better compete in the market?

“Participants in our 2007 Service Bureau Market Pricing Study reported that the study was an invaluable resource for helping them understand how their pricing models compare to the industry and against end-user expectations,” said Richard Huff, principal analyst on the study. “Each participating service bureau receives specific analysis and recommendations based on its pricing, including insight into competitive market standing and the propensity of end-user target accounts to utilize its services. This kind of actionable feedback helps each participant become more competitive, while raising the bar for the entire industry.”

After conducting services assessments with all participants, Madison Advisors will conduct a thorough analysis of the research findings to identify the trends and pricing models that are shaping today’s print and mail service bureau market. Each participant receives a customized Findings & Recommendations Report, exclusive to its organization.

The generally available study findings are then published in Madison Advisors’ Service Bureau Pricing Market Study, Second Edition. This publication will provide the user community with an objective, third-party examination of key market trends and their impact on services pricing. It will answer the following questions for the end-user market:

• What are the industry-average price ranges for print and mail services?
• What value-added services are available from print and mail service bureaus?
• What are the drivers for outsourcing print production?
• Which services do organizations within a given vertical market typically outsource?
• Which print and mail service bureaus provide outsourced production within a given vertical market?

Madison Advisors plans to release the generally available Service Bureau Pricing Market Study, Second Edition in May 2008. For more information about study participation, contact Richard Huff at richhuff@madison-advisors.com or (312) 925-1386. Media inquiries should be directed to Kelley West at kelleywest@madison-advisors.com or (212) 933-1155.

About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at http://www.madison-advisors.com or call (817) 684-7545.