Madison Advisors' Print Suppression Market Study
Available to the General Market on November 18, 2009
What’s your print suppression goal for 2010 and beyond?
- Most companies surveyed in Madison Advisors’ Print Suppression Market Study have five-year print suppression goals of 26%-50%, with banking and financial services pushing toward 50%-75%
- But, current overall suppression rates for the majority of businesses surveyed remain in the 8%-16% range
Do you have a strategy for closing the gap?
Madison Advisors’ ground-breaking Print Suppression Market Study surveyed Fortune 500 organizations across banking and credit cards, financial services, insurance, and utilities and telcos to uncover:
- Business drivers – why businesses are pursuing print suppression
- Customer Communications Strategy and Management – how companies view, organize, and manage print suppression efforts
- Adoption Strategy – programs, issues, barriers, and tactics companies are utilizing to move consumers to electronic distribution
- Operational Tactics – how companies are dealing with cost, resource, and implementation issues
- Market Drivers – adoption rates and economic impact
Madison Advisors’ Print Suppression Market Study is the only resource available today on print suppression rates and electronic delivery strategies.
Don’t plan your strategy without it!
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