Before making the investment in color inkjet technology, a company will typically focus its research efforts on three key features: output quality, throughput and the range of supported media. While print quality and speed are important considerations, Madison Advisors believes many companies tend to overlook the importance of workflow when conducting due diligence, which results in a diminished realization of the full value of an inkjet investment. Workflow software selection is often conducted as an ancillary project only after the capital investment has been made in the printer. We believe this decision sequence should be reversed.
In this Research Paper, Madison Advisors explores the broader context of implementing color inkjet technology for customer communications, the workflow issues that should be considered during the evaluation process and proven techniques to fully unlock the value of color inkjet—before the hardware hits the shop floor. It should also be noted that these same steps are equally applicable to those companies that have already made an inkjet investment. By understanding all of the opportunities offered by inkjet printers, buyers can make the right investments at the right time and ultimately achieve a greater total return on investment while improving customer value proposition.
Excerpt from Table of Contents
- Executive Summary
- Research Methodology
- Inkjet Printing Overview
- Return on Investment
- Improving the Workflow
- Document Pulls and Diverts
- USPS Discounts
- Inbound Communications
- Appendix A – Technology Service Providers
- Appendix B – About The Author
- Appendix C – About Madison Advisors