November 30, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be a guest speaker in a GMC Software-sponsored webinar on the impact consumer expectations have had on customer communications management and the print industry. The webinar, entitled “The Future of the Customer,” will be held on Tuesday, December 13 at 1:00 pm EST.

Ferrara, speaking with Arianna Valentini, product marketing manager for GMC Software, will talk about the changing role of the print service provider and why expanding beyond print and mail is critical in today’s world. The webinar will explore how GMC’s technology enables print service providers to help enterprise clients overcome the challenges they face with customer communications and the drive for digital transformation. Additionally, GMC Inspire Mobile Advantage and how it enables a print service provider to extend the power of CCM to mobile apps will be covered.

As a senior analyst for Madison Advisors, Ferrara works with clients to develop a comprehensive CCM optimization strategy that positions organizations to meet strategic goals and objectives relative to revenue enhancement, cost and risk reduction, and customer experience and retention. In addition, she specifically focuses on trends in technology and technology providers, including both software and hardware, to stay abreast of the latest enhancements and capabilities in the industry.

November 8, 2016, Colleyville, TX—Madison Advisors—Madison Advisors announced today that its chief operating officer, Warren Lederer, will present a session at the Xploration Tour at the Broadridge Financial Solutions offices in Dallas on November 10. Lederer’s topic, “CCM—Redefining and Driving CX,” will discuss the broad role throughout an organization that customer communications management encompasses today, from outbound and inbound communications, to archiving, to related workflow processes—and how each channel influences the customer experience.

Sponsored by Pitney Bowes, the one-day event will feature an analyst industry overview, four educational sessions and a final panel discussion, moderated by Madison Advisor’s Lederer, addressing best practices and technologies that drive customer communications. The Dallas event is the first stop in the year-long five-city tour.

The Xploration Tour program is a joint venture with the Xplor USA Region, providing educational programming, information and networking opportunities for technology users and suppliers in the digital document industry across North America and for members of Xplor, the Electronic Document Systems Association.

For more information about the Xploration Tour, visit this link.

By DPS Staff

The past year was an exciting one for the printing industry. Drupa took place this Spring, again focusing on inkjet, as well as the growth of digitally printed labels and packaging. The event also hosted previews and announcements of new and updated products from leading vendors.

In addition to the physical print, many changes are on the horizon for document/customer communications management.

Both the physical and virtual words come together to intensify the possibilities for brand owners and continue to improve customer experience across the board.
Since it’s a lot to take in, we’ve asked industry analysts to share their thoughts on the key highlights of 2016. With the help of these expert opinions, we see how the latest software and equipment developments, as well as cultural shifts, shape the future of communications, and in effect—the overall print industry, especially as digital becomes more prevalent.