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The Data Problem: Executing a Real-time CCM Strategy

2/16/17 By Gina Ferrara It should come as no surprise that data is a critical component in customer communications management (CCM). Given the amount of time consumers spend on computers and smartphones, personal data is collected from almost every activity we do each day. For companies that create customer communications, the importance of data is […]

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Beginning with the End in Mind

2/3/17 By Roger Tapke The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Experience Officers (CXOs), has placed unprecedented pressure on marketing departments to innovate in every way possible. While not a bad thing in […]