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Unravelling the Complexity of Optimizing CCM

This month, Madison Advisors released the 6th edition of the Customer Communications Management (CCM) Solutions Market Study. As the author of this study, I was pleased to have the opportunity to work with all of the companies who agreed to be a part of the research. My intention for the report was not to categorize the CCM solution providers, or to rank one higher than another on certain components and capabilities, but rather to present the trends in the industry…

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David Erwin Joins Madison Advisors as Director, Technology Practice and Principal Analyst

August 15, 2017, Colleyville, TX—Madison Advisors today announced that David Erwin has joined the company in the position of Director, Technology Practice and principal analyst. Erwin brings to Madison Advisors more than 20 years of experience in product and service development, marketing, sales, integration and support. Erwin will be responsible for expanding Madison Advisors’ continuous […]

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Meeting the Growing Challenge of Insurance CCM

By Gina Ferrara, Senior Analyst.  Insurers face a growing challenge when it comes to customer communications management (CCM). The need to personalize communications to ensure they are relevant and actionable, coupled with managing a proliferation of delivery channels as well as compliance mandates have made it extremely difficult for insurance organizations to achieve strategic communication […]

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Madison Advisors New Market Study Provides Update on How CCM Solution Providers are Meeting Changing Trends

August 3, 2017, Colleyville, TX—Madison Advisors today announced the release of its new market study, “Customer Communications Management (CCM) Solutions Market Study, 6th Edition.” The report provides an overview of several CCM technology solutions available in the market, with a particular focus on how each solution has evolved to innovatively solve the challenges associated with […]