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The Kyosei Philosophy at Work at thINK Conference 2017

October 31, 2017 – Having participated in the thINK Conference in Boca Raton held October 9-11, 2017, the event can be summarized in one word: kyosei. Kyosei represents Canon’s corporate philosophy, and is defined as “all people, regardless of race, religion or culture, harmoniously living and working together into the future.” The thINK Conference embraced […]

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Is It Time to Outsource Printing?

By Gina Ferrara Determining whether to shut down your internal print and mail operation and outsource to a print service provider, or keep it in-house and potentially make a capital investment in new technology can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer data outside the […]

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Time to Make Room for another “P” in the Marketing Mix

By David Erwin, Director, Technology Practice & Principal Analyst In 1960, Jerome McCarthy introduced the 4 Ps of the Marketing Mix—a conceptual framework for marketing decision-making that focused on product, price, promotion and place. The 4 Ps helped cut through the confusion to ensure business success. Two decades later, in 1981, Booms and Bitner added 3 new […]

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Madison Advisors Analysts to Present on Trends in Color Inkjet at Canon’s thINK 2017 Conference

October 3, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst Gina Ferrara and Gary Simpson, vice president of business development and service delivery, will host an educational breakout session at Canon’s thINK 2017 Conference on the latest trends in the migration to color inkjet printing. The event, exclusively for Canon Solutions America production […]