January 10, 2018 – In 2018, success in every market environment will be dependent upon the ability to navigate a communications landscape that continues to rapidly evolve. This will require strategic attention to development of a plan that ensures your customer communications management (CCM) processes connect with measurable data. The good news is that Madison Advisors has a methodology that can assist organizations with these challenges. It is called optiMA.

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January 1, 2018 – While print is an essential component of a successful customer communications (CCM) strategy, it’s not the only element. Electronic options like email, SMS, and electronic bill present and payment (EBPP) provide strategies that span multiple channels. The adoption and use of electronic components within a comprehensive CCM strategy allows print and electronics to combine into one effective solution.

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