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By Gary Simpson, Vice President of Business Development & Service Delivery –

Once again, MAILCOM has met its objective to serve those who manage mail communications for their organizations at this year’s 38th national convention. It was another great success for Lance Humphries, his team and the attendees they are dedicated to serve.

In this age of digital transformation and focus on Customer Experience (CX), physical mail and mail distribution remains a cornerstone when it comes to fulfilling a positive customer experience for major corporations, government entities and educational institutions.

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By Susan Cotter, Senior Program Manager/Analyst

Madison Advisors has the unique opportunity to visit with many organizations that are in various stages of their document management journeys.  Inbound document processing is one area that we find large variances in the adoption of automation within companies that choose to keep capture processes in-house.  By developing a strategy that includes a consideration of full automation and the development of outbound documents, an organization can maximize the efficiencies related to inbound document processing.

Advancements in capture technologies provide significant opportunities for process improvements and cost savings with the reduction of upfront document categorizations and data entry requirements.  Most organizations that process large volumes of inbound documents are capitalizing on these technologies, however, many still are not utilizing the additional capabilities available for further automation and error reduction.

In the brief, “Maximizing the Benefits of Inbound Document Automation,” Madison Advisors outlines the advantages of utilizing technology and customer communication management strategies to transition manual workflows to exception-based workflows for inbound capture processes.  By complementing capture and data extraction automation with ERP and archive integration and dashboard analytics, an organization can gain the benefits of increased accuracy, speed in document processing and a competitive advantage.  Technology solutions that provide automated input, extraction and validation will reduce the time needed to bring data into an organization for processing and increase customer satisfaction.   Integration with ERP systems, archive systems with record retention standards and dashboard metric tracking can maximize the automation and cost-saving opportunities.

To access Madison Advisors’ brief “Maximizing the Benefits of Inbound Document Automation,” click here.

May 8, 2018, Colleyville, TX – Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing attendees in two workshops at the Document Strategy Forum ’18, to be held May 21-23 at the Marriott Copley Place in Boston.

Ferrara’s session “Why Outbound and Inbound Communications Should Be Integrated Together” will cover the ways to address the challenges posed by inbound communications and the steps needed to overcome them to complete the communication life cycle and improve workflow processes and customer interactions. This session will be held on the first day of the conference, Monday, May 21 at 10:30 a.m.

Ferrara will also participate in the panel discussion, “How to Share Data Seamlessly for Personalized Customer Experiences,” with Scott Gerschwer, market leader, Compart North America; John DiMarco, CEO, CEDAR Document Technologies; and Kelechi Anyanwu, practice lead, customer communications and UI/UX, Tata Consultancy Services. This session will explore how to access and share data across systems and applications, eliminate information silos, and integrate communication events, servicing interactions and communications channels. The panel discussion will be held on Monday, May 21 at 3:00 p.m.

Gina Ferrara specializes in helping Madison Advisors’ clients optimize their customer communications management (CCM), as well as managing RFPs for print outsourcing, and conducting best practice assessments for enterprise and service provider clients. Ferrara is a well-recognized and respected speaker at industry conferences, including Document Strategy Forum, Xploration, thINK Forum and Graph Expo.

For more information about the Document Strategy Forum, visit: http://documentstrategyforum.com/

By Gary Simpson, Vice President of Business Development & Service Delivery

Once again, MAILCOM has met its objective to serve those who manage mail communications for their organizations at this year’s 38th national convention. It was another great success for Lance Humphries, his team and the attendees they are dedicated to serve.

In this age of digital transformation and focus on Customer Experience (CX), physical mail and mail distribution remains a cornerstone when it comes to fulfilling a positive customer experience for major corporations, government entities and educational institutions.

MAILCOM 2018 played an important role in helping to bridge the gap between physical and digital communications. While physical mail isn’t going away any time soon, the way inbound communications are managed is changing rapidly. No longer can managers look at their mail operations as simply an entity within their organization that receives and distributes mail.

MAILCOM acknowledged the changing mail operations paradigm by providing 15 different seminar tracks including strategic management, production inkjet, leadership and staff development, mail systems management, data and digital document management, professional development and postal mail management seminars to name a few.

In addition, Daniel Dejan (Sappi, North America) delivered an impressive keynote speech on the intersection of physical paper-based communications and digital communications; and how one complements the other. While the internet represents a “river” of data with a constant dynamic flow of information used for quick research, print is evolving into a higher quality and specialty experience that utilizes physical material to produce more brain responses, thus leaving a deeper footprint on the brain. Daniel went on to point out the complementary effects of physical and virtual media on the human brain, supporting the notion that integrated marketing campaigns are an effective means for organizations to share their message and solidify customer’s buying decisions or engagement with a product or brand.

I was thrilled to be invited to co-present with Jason Fonner of HM Document Solutions at the event. We discussed how the confluence of customer communications management technology, document delivery systems and workflow management software are providing businesses with new tools and opportunities for digital transformation. We also talked about the process required to re-platform and transform the operations of print and mail providers into dynamic full-service CCM Centers of Excellence.

Mail professionals continue to focus on using technology to digitize physical mail as quickly as possible, pulling critical data from the printed page to create value for their organization’s downstream processes.  MAILCOM 2018 proved, once again, to be an ideal place for enterprise mail professionals to share and network with technology and service providers to find ways to further improve mail printing, processing and distribution services.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
Madison Advisors
PO BOX 369
Colleyville, TX 76034

Phone: (817) 684-7545
Fax: (817) 684-7544info@madison-advisors.com

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