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By Kemal Carr, President, Madison Advisors

The 2018 Inkjet Summit took place this past April 9-11 in Ponte Vedra Beach, Fla. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone money. The next reason is that the Inkjet Summit is invitation-only, where pre-qualified attendees meet and learn from the top leaders in the industry through a speed dating style of interviewing and intensive networking. What could be more perfect for a vendor than the opportunity for 1:1 meetings with qualified prospects - or for the prospect to get all their technology questions answered by the top suppliers in the industry?

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The 2018 Inkjet Summit took place this past April 9-11 in Ponte Vedra Beach, Fla. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone money. The next reason is that the Inkjet Summit is invitation-only, where pre-qualified attendees meet and learn from the top leaders in the industry through a speed dating style of interviewing and intensive networking.

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By Kemal Carr, President

Shortly after speaking at Inkjet Summit 2018 in Florida, I went to the Fiserv Forum held April 17–19 in Las Vegas. Fiserv Forum is an event that invites attendees to experience the latest fintech innovations, exchange ideas with Fiserv product experts, and engage with peer financial services professionals. I was told it was a large show, but until I arrived there, I had no idea how expansive and valuable this Forum is. You don’t really understand the scope and breadth of Fiserv until you attend this conference.  It was a real eye-opener to me. When you walk into the Solutions Showcase, you see at least 104 different kiosks, all Fiserv companies or partners. That is 104 things Fiserv can offer you.

More than 5,000 customers attend this event, many of them in financial services since that is the core of Fiserv’s business. Fiserv is a global leader in financial services technology solutions that helps clients worldwide create and deliver solutions that enable today's consumer to move and manage money. Attendees pay a fee to attend and learn, and if you are only working with one aspect of Fiserv, it’s well worth the investment to go and expand your vision of all the capabilities this company offers.

You might be looking for a particular point solution outside of the work you are already doing with an arm of Fiserv and not realize Fiserv has that offering too, and could perhaps provide it to you with a bundled pricing model. A good example is if you are a mid-size bank without IT bandwidth to build the needed technology internally; it is more efficient to buy from a company like Fiserv that has done all the integration work.

Madison Advisor’s work with Fiserv is with Fiserv Output Solutions. They serve leading providers across financial services, healthcare, utilities, telecommunications, insurance, travel and leisure and other industries that produce ongoing transactional customer communications. However, Fiserv Forum is not a print and mail show—and it isn’t an IT show. Fiserv promotes itself and the event as a “Partner in Possibility.”  The Forum is designed to explore new ideas and innovations and provide hands-on access to Fiserv products and solutions experts.  It truly is an opportunity to dig deeper into the scope and breadth of Fiserv products and services. Within those 104 offerings there are solutions for every organization, every customer touchpoint.

The 2019 Fiserv Forum is scheduled for May 6–9 in Las Vegas, so mark your calendars. I highly recommend that existing Fiserv customers attend this event, as well as those that have a need for which Fiserv has a solution. It will introduce you to all that Fiserv does in a way that calling the 1-800 Fiserv number could never do.

By Kemal Carr, President

Inkjet Summit 2018 took place this past April 9-11 in Ponte Vedra Beach, FL. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone money. The next reason is that Inkjet Summit is invitation-only, where pre-qualified attendees meet and learn from the top leaders in the industry through a speed-dating style of interviewing and intensive networking. What could be more perfect for a vendor than the opportunity for 1:1 meetings with qualified prospects—or for the prospect to get all their technology questions answered by the top suppliers in the industry? Within just two days, Inkjet Summit makes it possible for both sides of the spectrum to network with valuable contacts.

Attendees at the Summit were from printing companies and corporate enterprises looking to understand their options before they make a major investment decision around production inkjet printing technology. Additionally, attendees, who have already made an initial investment, were seeking information on what capabilities are available in the next generation of inkjet technology. Many of the new devices have expanded capabilities, offering the ability to print with a host of different substrates and inks, making it possible for a print service provider to expand into new markets.
However, the overarching question I heard the most at the Summit was how to justify the spend on this technology. That is the challenge and, unfortunately, there is no simple answer. In our experience, we have found that before any decisions are made concerning hardware selection and related software technology, three initial considerations need to be looked at to create a business case for the purchase.

First, you should take an inventory of your applications to gain a fundamental understanding of what your needs are from a capabilities and volume perspective. It is important to determine if there is a demand and budget from customers or from internal lines of business for color documents.

Second, understand that a move to production inkjet, due to its inherent speed advantage over toner based systems, means the capability of producing significantly more volume needs to be addressed. This requires an analysis of your workflows to assess the bottlenecks and inefficiencies that implementing inkjet technology would eliminate, to help establish how you would support these increased volumes.

Finally, it is important to do a thorough cost analysis to determine pricing and profitability: What are the appropriate ink sets for your applications and matching papers? What direct costs, labor costs and indirect costs will affect your net cost per page vs. what you are able to charge?

These three steps are a good start at creating a proposal that will support your business case for whether or not investing in inkjet technology makes sense for your business.

Our recent research, Color Print Migration Market Update (2017), indicates a continued growth in inkjet and the migration from toner to inkjet pages. One of the biggest “ahas” from this research is that there is still a significant number of monochrome pages being produced today that provide an opportunity for inkjet transfer. At the Inkjet Summit you could feel the excitement around the fact that print is experiencing a revival thanks to the lower capital investment needed to acquire this technology. With research continuing to support the fact that color inkjet technology offers boundless opportunities for the print industry, we believe print service providers and enterprises in need of an equipment refresh should strongly consider making the investment. Just do your homework first.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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