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Selecting a CCM Hosted Managed Services Provider

By Gina Ferrara Developing a customer communications management (CCM) strategy is analogous to putting together a jigsaw puzzle. To arrive at the solution, the pieces need to be interlocked together in an integrated technology infrastructure to manage the entire communications life cycle, from data through delivery. For some organizations, this means outsourcing the required technology […]

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Year in Review – Reflecting on Trends

By Gina Ferrara 2018 was the year for re-evaluation. Enterprises continue to work on digital transformation, customer experience and customer communication management (CCM) strategy and improvements; technology providers are repackaging their solutions and considering new pricing models; and print service providers (PSP) are enhancing their service offerings to enrich their value propositions. READ MORE