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Communications Customizing

Digital printing technology and variable data publishing (VDP) software help print providers cost-effectively produce fully personalized materials and communications. Market trends like digital transformation, increasing amounts of data, and the need for enhanced customer experiences shape VDP software improvements. Before selecting a VDP software provider, print and marketing service providers should consider whether the solution […]

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Creating an Optimized CCM Program

By Gina Ferrara Developing an optimized customer communications management (CCM) strategy is like putting together a jigsaw puzzle—to complete the picture, all the pieces need to be interlocked together. When implementing a customer communication strategy, all of the necessary components need to be part of an integrated technology solution to successfully manage the communications lifecycle […]

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Color Migration & Digital Delivery: Trends in Transactional Communications

The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills, and customer letters, and span a variety of highly regulated verticals such as financial, insurance, healthcare, and […]

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Madison Advisors to Discuss the Role Automation Plays in a Successful Digital Transformation at DOCUMENT Strategy Forum

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that COO, Warren Lederer, will be speaking at DOCUMENT Strategy Forum (DSF) ’19, being held May 7-9 at the Hilton Anaheim in Anaheim, CA. Lederer will present “Adopting a Digital-first Mindset to Improve Automation and Efficiency” on Wednesday, May 8, 4:30 to 5:20 p.m. Lederer will discuss how […]

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RPA/AI User Conference Draws Standing Room Only Crowd

By Warren Lederer, COO, Madison Advisors So many people attended Automation Anywhere’s Imagine user conference, held in New York City on April 16-17, that a second room was opened up to accommodate the crowd, and even the caterer was hard-pressed to keep pace with the traffic.  The whole RPA (robotic process automation) and AI (artificial […]