Time to Make Room for another “P” in the Marketing Mix

In 1960, Jerome McCarthy introduced the 4 Ps of the Marketing Mix—a conceptual framework for marketing decision-making that focused on product, price, promotion and place. The 4 Ps helped cut through the confusion to ensure business success. Two decades later, in 1981, Booms and Bitner added 3 new elements: people, processes and physical evidence, bringing […]

New Madison Advisors Research — The Benefits of Robotic Process Automation for Inbound Mail

Robotic Process Automation (RPA) is transforming repetitive back office and customer facing processes that are critical to success for businesses in many industries, including financial services and utilities. For common processes such as standard back office data entry and period-end financial transactions, innovative applications of RPA hold the promise of breaking the “iron triangle” by […]

Unravelling the Complexity of Optimizing CCM

This month, Madison Advisors released the 6th edition of the Customer Communications Management (CCM) Solutions Market Study. As the author of this study, I was pleased to have the opportunity to work with all of the companies who agreed to be a part of the research. My intention for the report was not to categorize the CCM solution providers, or to rank one higher than another on certain components and capabilities, but rather to present the trends in the industry…