CCM as a Service – The Opportunities and the Pitfalls

Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients.

“CCM  is a critical component for customer experience – yet enterprises are riddled with legacy technology and a disjointed infrastructure that includes point solutions for electronic delivery,” says Gina Ferrara, senior analyst, Madison Advisors.

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