The CCM Marketplace Is Changing: What This Means for Buyers
By Gina Ferrara
Last month, we released the sixth edition of our “Customer Communications Management (CCM) Solutions Market Study.” When reading the report, you may notice a common theme, which can be summarized in a single word—change. The CCM industry is constantly changing, which is no surprise to the veterans of this space who have witnessed this firsthand. However, what is interesting is the magnitude of change in a relatively short amount of time and that the primary driving force behind it has been technology.