Giving Print a Chance
After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consumers were able to enjoy interacting with their favorite brands through a variety of digital channels. However, despite the focus on using digital channels to communicate with customers, organizations are not ruling out print as an important communication tool. Why? Because they know consumers still open and read their mail. Monthly bills and statements represent 12 opportunities to communicate information to customers.