Madison Advisors Introduces optiMA Methodology for CCM
January 10, 2018 – In 2018, success in every market environment will be dependent upon the ability to navigate a communications landscape that continues to rapidly evolve. This will require strategic attention to development of a plan that ensures your customer communications management (CCM) processes connect with measurable data. The good news is that Madison Advisors has a methodology that can assist organizations with these challenges. It is called optiMA.