Madison Advisors News

Madison Advisors Color Print Migration Market Update, published in December 2017, focused on the migration of monochrome to full color in transactional communications for both enterprise in-plants and print service providers. To conduct this research, we obtained image volume data from 22 organizations in the service provider and enterprise in-plant market. We found that in […]

April 11, 2018, Colleyville, TX—Madison Advisors—Madison Advisors senior analyst, Gina Ferrara, will be speaking at and moderating three educational sessions at Xplor International’s Xploration® 18, The Customer Communications Conference. The conference, being held April 17-19 at Rosen Plaza in Orlando, Florida, brings together end users, analysts, consultants, industry experts and vendors who share the latest […]

By Susan Cotter, Analyst, Madison Advisors In the quest for greater operational efficiency, many organizations recognize the need to optimize document scanning and capture workflows within their operations. However, before selecting a capture hardware or software solution, it is important to understand your current workflows to avoid the common mistake of selecting technology and then […]

April 3, 2018, Colleyville, TX—Madison Advisors—Madison Advisors president, Kemal Carr, will present “Transaction Print: Transitioning from Monochrome Toner to Color Inkjet” at the Inkjet Summit 2018. The Inkjet Summit is an invitation-only event where business executives and senior managers come together to have a deeper understanding of the way the disruptive force of inkjet production […]

March 22, 2018, Colleyville, TX—Madison Advisors—Madison Advisors is pleased to announce that Gary Simpson, vice president at Madison Advisors, and Jason Fonner, director of print operations at HM Document Solutions, will present a workshop at MAILCOM ‘18 on transforming enterprise mail operations into a customer communications Center of Excellence. MAILCOM, held April 9-11 in Philadelphia, […]

March 6, 2018 –The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly. Marketers must come to the table prepared when speaking with vendors about prospective purchases. The challenge, however, is “not knowing what you […]

February 13, 2018 – Madison Advisors released its Color Print Migration Market Update report in November 2017. This report documents the results of our latest research in the print and mail industry and is specifically focused on the migration of monochrome to full color of transactional communications for both enterprise in-plants and print service providers. Our […]

January 10, 2018 – In 2018, success in every market environment will be dependent upon the ability to navigate a communications landscape that continues to rapidly evolve. This will require strategic attention to development of a plan that ensures your customer communications management (CCM) processes connect with measurable data. The good news is that Madison Advisors has a methodology […]

January 1, 2018 – While print is an essential component of a successful customer communications (CCM) strategy, it’s not the only element. Electronic options like email, SMS, and electronic bill present and payment (EBPP) provide strategies that span multiple channels. The adoption and use of electronic components within a comprehensive CCM strategy allows print and electronics […]

December 7, 2017, Colleyville, TX—Madison Advisors today announced the release of its new research study, “Color Print Migration Market Update 2017.” The report provides an overview and analysis of color inkjet technology adoption by both print service providers and enterprise in-plants over the last five years, compared to expectations.  The report also supports Madison Advisors’ […]

By DPS Staff Each year we reflect on the culmination of emerging technologies and what it means for both the immediate and future print industry. As consumers become accustom to targeted messaging, the demand for relevant communications continues to rise. The move to digital print is rapid, and it’s a lot to take in. To […]

October 31, 2017 – Having participated in the thINK Conference in Boca Raton held October 9-11, 2017, the event can be summarized in one word: kyosei. Kyosei represents Canon’s corporate philosophy, and is defined as “all people, regardless of race, religion or culture, harmoniously living and working together into the future.” The thINK Conference embraced […]

By Gina Ferrara Determining whether to shut down your internal print and mail operation and outsource to a print service provider, or keep it in-house and potentially make a capital investment in new technology can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer data outside the […]

October 3, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst Gina Ferrara and Gary Simpson, vice president of business development and service delivery, will host an educational breakout session at Canon’s thINK 2017 Conference on the latest trends in the migration to color inkjet printing. The event, exclusively for Canon Solutions America production […]

By Gina Ferrara Last month, we released the sixth edition of our “Customer Communications Management (CCM) Solutions Market Study.” When reading the report, you may notice a common theme, which can be summarized in a single word—change. The CCM industry is constantly changing, which is no surprise to the veterans of this space who have witnessed […]

By Hal Hinderliter Anyone involved in the printing industry over the last twenty years might be forgiven for the over-use of heartburn remedies! It has been a rollercoaster ride of sudden economic jolts (9/11), devastating recession (2007), and digital displacement by desktop PCs, then mobile phones (a process that is still ongoing). Numerous printshops have […]

August 15, 2017, Colleyville, TX—Madison Advisors today announced that David Erwin has joined the company in the position of Director, Technology Practice and principal analyst. Erwin brings to Madison Advisors more than 20 years of experience in product and service development, marketing, sales, integration and support. Erwin will be responsible for expanding Madison Advisors’ continuous […]

By Gina Ferrara, Senior Analyst.  Insurers face a growing challenge when it comes to customer communications management (CCM). The need to personalize communications to ensure they are relevant and actionable, coupled with managing a proliferation of delivery channels as well as compliance mandates have made it extremely difficult for insurance organizations to achieve strategic communication […]

August 3, 2017, Colleyville, TX—Madison Advisors today announced the release of its new market study, “Customer Communications Management (CCM) Solutions Market Study, 6th Edition.” The report provides an overview of several CCM technology solutions available in the market, with a particular focus on how each solution has evolved to innovatively solve the challenges associated with […]

Toronto-based Crawford Technologies, provider of document solutions that streamline, improve and manage customer communications, have announced the release of a new whitepaper it commissioned from analyst firm, Madison Advisors. The research evaluates how leveraging customer preferences can achieve customer retention, operational efficiency and revenue-growth goals.   Read more

Ashley Roberts In 1995, Cece Smith and her husband, Barney Smith, opened a traditional commercial print shop. Today, she is also the CEO of San Antonio-based Toolbox Studios, a full-service marketing and branding firm that specializes in print, social media management, Web design and development, and more. Five years ago, their print business model made […]

In an article published by Printing Impressions, “Print’s Role in an Omnichannel World,” Gina Ferrara, senior analyst at Madison Advisors, explains that millennials actually respond positively to direct mail. “They’re the digital native generation,” she says. “However, despite the fact that they’re ‘mobile first,’ they do like to receive direct mail. So that’s an opportunity […]

Print and digital communications can and should be complementary aspects of a comprehensive, omnichannel marketing campaign. Gina Ferrara, senior analyst at Madison Advisors, explains that despite the fact that consumer preferences are different and may change depending on the vertical, brand or product, there still needs to be consistency across all means of communication. Read […]

By Gina Ferrara Determining whether to shut down your internal print and mail operation and outsource to a print service provider, or keep it in-house and potentially make a capital investment in new technology can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer data outside the […]

April 25, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be addressing attendees at the Document Strategy Forum ’17, to be held May 1-3 at the Chicago Marriott Downtown.   Ferrara’s session “Business Case for Real-Time Document Generation & Delivery” will uncover the critical success factors for real-time document generation, […]

April 19, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that its COO, Warren Lederer, will be sharing his expertise in optimizing companies’ customer communications management (CCM) at the Kofax Inspire 2017 conference to be held April 23-26 in Nashville, TN. Lederer’s breakout session, “Managing the Myriad of Challenges in Optimizing Inbound and Outbound Communications” on […]

April 12, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that its 2017 CCM Executive Roundtable, held March 20-22 at the Marriott Harbor Beach Resort & Spa in Fort Lauderdale, was a success according to attendees, sponsors and presenters. Participants representing top enterprises in the insurance, finance and banking industries learned from and participated in highly […]

April 6, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Jeff Weldon, will be participating in a session at FIS Connect 2017 on the state of the customer communications management (CCM) marketplace. FIS Connect is hosted by FIS™, the world’s largest global provider dedicated to financial technology solutions. FIS Connect 2017 is for […]

Veteran industry leader recognized for passion  and commitment to the industry   March 29, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced its president, Kemal Carr, has been awarded the Brian Platte Lifetime Achievement Award, which was presented on March 28 on the opening day of Xploration 17, the annual conference of electronic document systems association, […]

By Chad Henk Lutz, FL — March 28, 2017: Xplor International, the worldwide electronic document systems association, today named the recipients of the Brian Platte Lifetime Achievement Award. This award was presented at Xplor’s Annual Conference, Xploration 17, on Tuesday, March 28th during the awards ceremony. The Brian Platte Lifetime Achievement Award was established in […]

 March 23, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be speaking and sharing insights on the importance of inbound customer communications and the value of a CCM Center of Excellence at Xploration 17, Xplor’s 2017 annual conference, March 28-30 in Orlando. Ferrara will present the breakout session, “Inbound Communications […]

  March 14, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced the release of its new research, “Beyond ROI: Increasing Production Efficiencies with Color Inkjet Printers.” The research uncovered that many companies seeking an inkjet solution tend to overlook the importance of workflow when conducting due diligence. Furthermore, it was found that this oversight results in […]

March 15, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced the availability of its new research report, “Service Provider Market Pricing Study, 5th Edition.” As a continuation of the 2014 “Service Provider Market Pricing Study, 4th Edition,” the 2017 study is a thorough analysis of the data collected from leading print service providers, identifying the cost […]

2/16/17 By Gina Ferrara It should come as no surprise that data is a critical component in customer communications management (CCM). Given the amount of time consumers spend on computers and smartphones, personal data is collected from almost every activity we do each day. For companies that create customer communications, the importance of data is […]

2/3/17 By Roger Tapke The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Experience Officers (CXOs), has placed unprecedented pressure on marketing departments to innovate in every way possible. While not a bad thing in […]

1/31/17 By Gina Ferrara “We didn’t do anything wrong, but somehow, we lost” was the final statement made by former Nokia CEO Stephen Elop at the press conference announcing the acquisition of the company’s mobile phone business by Microsoft. How rapidly smartphone technology and the development of mobile apps have advanced in just the last […]

January 25, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announces that Jeff Weldon, senior analyst, will be speaking at Information Management Institute’s (IMI) Ink Jet 2017 Conference on ways to capitalize on production inkjet to streamline the production workflow and gain operational efficiencies. IMI’s Ink Jet Conference will be held February 1-3 at the Florida Hotel […]

 November 30, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be a guest speaker in a GMC Software-sponsored webinar on the impact consumer expectations have had on customer communications management and the print industry. The webinar, entitled “The Future of the Customer,” will be held on Tuesday, December 13 at […]

 November 8, 2016, Colleyville, TX—Madison Advisors—Madison Advisors announced today that its chief operating officer, Warren Lederer, will present a session at the Xploration Tour at the Broadridge Financial Solutions offices in Dallas on November 10. Lederer’s topic, “CCM—Redefining and Driving CX,” will discuss the broad role throughout an organization that customer communications management encompasses today, […]

By DPS Staff The past year was an exciting one for the printing industry. Drupa took place this Spring, again focusing on inkjet, as well as the growth of digitally printed labels and packaging. The event also hosted previews and announcements of new and updated products from leading vendors. In addition to the physical print, […]

October 4, 2016, Colleyville, TX—Madison Advisors—Madison Advisors president, Kemal Carr, and senior analyst, Gina Ferrara, will host a panel at Canon’s thINK 2016 Conference on what to consider in the build versus buy decision when it comes to outsourcing transactional print. The event, exclusively for Canon Solutions America production print customers and partners/sponsors, will take […]

By Judith Aquino Have you heard the story about the elephant? Three blind men felt their way around an elephant and each man believed his interpretation was correct and that the other two were wrong. Without comprehensive data, customer experience officers are as blind and misinformed as the men in the story. Decision-makers may find […]

By Gina Ferrara 9/30/2016 Determining whether to shut down your internal print and mail operation and outsource to a print service provider, as opposed to keeping it in-house and potentially making a capital investment in new technology, can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer […]

8/1/16 by Jeff Weldon, CDIA+ Senior Analyst, Madison Advisors, Inc. If we start with the bottom line, digital production workflow is all about getting the most out of your digital production equipment. It’s as simple as that. There are many steps that go into a particular workflow, but in the end, the objective is to […]

By Judith Aquino Marketers and industry experts discuss the top mistakes that undermine customer experiences and how to fix them. Customer Experience Part of creating a great customer experience requires separating myth from reality. In the rush to embrace customer-centric practices and drive revenue, it’s easy for companies to focus on adopting new strategies without […]

By Gina Ferrara, Senior Analyst, Madison Advisors Insurance enterprises are at an inevitable crossroad. In an attempt to stay abreast of changing expectations with customer communications, many companies have tried to expand their communication infrastructure by purchasing a software tool that allows for the personalization and multichannel delivery options they need. If an IT department […]

4/18/16  April 18, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced it will sponsor an Executive Roundtable on May 12 at Document Strategy Forum ’16 held May 10-12 at the Hyatt Regency O’Hare Chicago. The roundtable will take attendees through seven key workflow components of customer communications management, including data, preference, composition, delivery and archive using […]

April 7, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announces that Jeff Weldon, senior analyst for Madison Advisors, will be speaking at MAILCOM ’16 on why a carefully planned print/mail strategy is a critical part of every business model. MAILCOM’s 36th annual convention will be held April 11-13 at the Courtyard Philadelphia Downtown Marriott in Philadelphia. […]

 March 30, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced that Stephanie Pieruccini, VP of research and enterprise & technology consulting services, and Gina Ferrara, senior analyst for Madison Advisors, will be speaking and sharing insights on the advancements and the future of customer communications management (CCM) at Xplor’s 2016 annual conference being held April 5-7 […]

March 23, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced its 2016 CCM Executive Roundtable, held at The Vinoy® Renaissance St. Petersburg Resort & Golf Club, March 7- 9 was deemed a huge success by attendees and sponsors alike. More than 50 attendees representing top enterprises in the insurance, finance and banking industries spent two and […]