Madison Advisors News

Madison Advisors’ senior analyst, Gina Ferrara, will lead an educational session at PRINTING United, being held October 23-25 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Ferrara will present “CCM as a Service? What Every Service Provider Needs to Know” on Wednesday, October 23 from 11:00 to 11:40 a.m. in Room C144. READ […]

Colleyville, Tex. – Madison Advisors—Madison Advisors’ president, Kemal Carr, EDP, will be discussing the state of the print service provider market in an educational session and on a panel discussion focused on successful document print and mail outsourcing strategies at the 2019 Xploration Tour in Omaha, Nebraska on October 15, 2019. Xploration Tours focus on […]

After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consumers were able to enjoy interacting with their favorite brands through a variety of digital channels. However, despite the focus on using digital channels to communicate […]

Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will be leading a breakout session focused on customer communications management (CCM), in addition to moderating the Management Circle Seminar at the Papyrus Software Open House and User Conference 2019, held October 13-15 in Southlake, Texas. Ferrara’s session, “The Importance of Inbound Customer Communications,” will be […]

Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients. “CCM  is a critical component for customer experience – yet enterprises are riddled with legacy technology and a disjointed infrastructure that includes point solutions for electronic delivery,” says […]

Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will be moderating a PRINT 19 breakfast panel presented by Xplor. “Driving Your CCM Success with Workflow and Inkjet Technologies” is scheduled for 7:30 a.m. on Friday, October 4 in room N426abc at McCormick Place North in Chicago. The complimentary breakfast panel will include an industry […]

Madison Advisors’ senior analyst, Gina Ferrara, will be leading an educational session focused on customer communications management (CCM) at the 2019 Xploration Tour on Thursday, September 5 at Broadridge Financial Services in Coppell, TX. READ MORE

By Gina Ferrara When email started to gain popularity, organizations that generated transactional communications, such as statements, bills, policies, and letters, focused their efforts on increasing adoption rates for electronic delivery. When electronic delivery adoption rates started to increase, the unanticipated downside was the lost opportunity to communicate effectively with customers, which also impacted marketing. […]

Madison Advisors—Madison Advisors announces that its COO, Warren Lederer, will be speaking at the Insurance-Canada 2019 Executive Forum. The event will be held Wednesday, August 28 at the St. James Cathedral Centre in Toronto, Ontario. READ MORE

Madison Advisors is announcing a Call for Participation (CFP) for capture service providers to participate in its “Capture Service Provider Market Study.” This market study will provide insight on the latest trends in inbound document processing and what capture service providers are implementing in their positions to ensure they are staying current with technology and […]

At last month’s IPMA 2019 conference, Jason Fonner, director of Print Operations at HM Document Solutions, talked about his in-plant’s digital transformation journey and the new hardware and software technologies the operation has added. In a new blog, Susan Cotter, senior analyst and program manager at Madison Advisors, talks about the role Madison Advisors played […]

Enterprise Output Management Systems (EOMS) were historically used to manage the production of printed communications; however, today, these solutions offer enhanced workflow and additional output capabilities to meet consumer expectations for digital delivery. Over the last decade, the print industry witnessed an increase in service provider mergers and acquisitions, and stricter privacy and security requirements […]

Madison Advisors today announced the availability of its new research report, “Enterprise Output Management Systems, 4th Edition: Moving Beyond Print Management.” Building on the previous edition of the Madison Advisors study published in 2010, the 2019 study explores the technology solutions available in the market today. READ MORE

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that Susan Cotter, senior analyst at Madison Advisors, and Jason Fonner, director, business development print operations at HM Document Solutions, will be speaking at the In-Plant Printing and Mailing Association (IPMA) 2019 Conference. The event will be held June 2-6 at the Galt House Hotel in Louisville, KY. […]

Digital printing technology and variable data publishing (VDP) software help print providers cost-effectively produce fully personalized materials and communications. Market trends like digital transformation, increasing amounts of data, and the need for enhanced customer experiences shape VDP software improvements. Before selecting a VDP software provider, print and marketing service providers should consider whether the solution […]

By Gina Ferrara Developing an optimized customer communications management (CCM) strategy is like putting together a jigsaw puzzle—to complete the picture, all the pieces need to be interlocked together. When implementing a customer communication strategy, all of the necessary components need to be part of an integrated technology solution to successfully manage the communications lifecycle […]

The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills, and customer letters, and span a variety of highly regulated verticals such as financial, insurance, healthcare, and […]

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that COO, Warren Lederer, will be speaking at DOCUMENT Strategy Forum (DSF) ’19, being held May 7-9 at the Hilton Anaheim in Anaheim, CA. Lederer will present “Adopting a Digital-first Mindset to Improve Automation and Efficiency” on Wednesday, May 8, 4:30 to 5:20 p.m. Lederer will discuss how […]

Colleyville, Tex. – Madison Advisors today announced that senior analyst, Gina Ferrara, will be presenting at the National Postal Forum (NPF), being held May 5-8 at the Indiana Convention Center in Indianapolis, IN. NPF is the premier mailing and shipping conference that works directly with the United States Postal Service to provide the most comprehensive educational […]

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be participating as a speaker and panelist at customer communications conference, XPLOR19, April 23-25 at Mandalay Bay in Las Vegas. The conference brings together end users, analysts, consultants, industry experts and vendors, who share the latest best practices and trends in the […]

Madison Advisors announced that the 2019 Madison Advisors CCM Executive Roundtable, held March 18-20 in Fort Lauderdale, FL, was well received by attendees and sponsors, all of whom are thought leaders committed to identifying and providing solutions that enable the creation and execution of effective strategies for Customer Communications Management (CCM). READ MORE

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that Susan Cotter, senior analyst at Madison Advisors, and Jason Fonner, director, business development print operations at HM Document Solutions, will present a digital transformation workshop at MAILCOM ’19. The event, being held April 8-12 at the Tropicana Atlantic City, is a unique industry event that focuses […]

Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial […]

By Gina Ferrara “If you build it, they will come” a familiar quote from the movie “Field of Dreams” has come to mean for those in the business world that if something useful has been built, people will come to use it and pay for it. This is true in many instances; however, when it comes […]

Colleyville, Tex. – Madison Advisors – Madison Advisors today announced the availability of its new research report, “Color Migration and Digital Delivery: Trends in Transactional Communications.” Building on the previous Madison Advisors study published in 2017, the 2019 study offers an update to the state of migration to color inkjet technology in the transactional print industry. Madison […]

By Gina Ferrara Developing a customer communications management (CCM) strategy is analogous to putting together a jigsaw puzzle. To arrive at the solution, the pieces need to be interlocked together in an integrated technology infrastructure to manage the entire communications life cycle, from data through delivery. For some organizations, this means outsourcing the required technology […]

By Gina Ferrara 2018 was the year for re-evaluation. Enterprises continue to work on digital transformation, customer experience and customer communication management (CCM) strategy and improvements; technology providers are repackaging their solutions and considering new pricing models; and print service providers (PSP) are enhancing their service offerings to enrich their value propositions. READ MORE

Madison Advisors today announced its Fall CCM Executive Roundtable, held in Philadelphia on November 14, was a well-received opportunity for executives from seven major companies to spend time in thought-provoking peer-to-peer discussions that addressed the specific challenges their companies are facing in an evolving communications landscape. Attendees, representing top companies in the insurance, financial services […]

ThINK 2018, held September 5-7 in Boca Raton, Fla., demonstrated once again the power of bringing together the print community to share innovations and best practices. With Canon Solutions America as the executive sponsor, thINK is an independent community of Canon Solutions America Production Print customers, vendors and print experts. This year’s conference featured 25 sessions and […]

Madison Advisors—Madison Advisors announces a Call for Participation (CFP) for technology providers to participate in its “Enterprise Output Management Systems Market Study, 4th Edition.” This market study will provide an assessment of the Enterprise Output Management Systems (EOMS) technology solutions available in the market today with a particular focus on how each solution provides features […]

Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing Quadient Inspire Days attendees in a workshop, “Keeping the Customer in Mind When Going Digital.” Quadient Inspire Days Americas is planned for September 19-21 at the Sheraton Boston Hotel in Boston. READ MORE

Colleyville, Tex. – Madison Advisors – Susan Cotter, senior program manager and analyst at Madison Advisors and Jason Fonner, director of business development at HM Document Solutions, will be speaking on production inkjet technology and digital transformation in traditional print operations at Canon’s thINK 2018 Conference. The event, exclusively for Canon Solutions America production print customers […]

To run a successful production inkjet business, a print service provider (PSP) needs more than just great equipment, or even the best media. To be successful, a PSP also needs to have the right suite of software to help ensure the entire operation runs efficiently. Software, though, is changing at blazing speeds, so PSPs can’t […]

Madison Advisors today announced an agreement with Xerox Corporation to include Xerox’s expansive inkjet press portfolio as part of its business development and market expansion resources for customers in the enterprise in-plant production print and service provider market. The agreement will allow Xerox to provide the insights and technology tools customers need to make informed decisions […]

By Kemal Carr, President, Madison Advisors Early announcements of Ricoh’s INTERACT 2018 conference, held June 18–21 at the Westin Hotel, Westminster, Colo., near Ricoh’s Boulder plant, promised to be bigger and better this year, and it delivered in several ways.  Now in its eighth year, the biggest change for this event was that it brought […]

For an industry that has been around since the days of Gutenberg, the future is finally here. In fact, commercial printing processes are rapidly moving out of the hands of skilled artisans – and into the tech-driven world of workflow automation. And, those who embrace this new paradigm will reap the benefits for years to […]

July 12, 2018 –Colleyville, TX—Madison Advisors is announcing a Call for Participation (CFP) for enterprises and print service providers to participate in its “Color Migration and Digital Delivery: Trends in Transactional Communications” research. As Madison Advisors continues to track color migration, it is expanding its research to include trends in omni-channel delivery and the role […]

July 10, 2018—Madison Advisors announced today the release of a new research study, “Customer Communications Management Hosted Managed Services Market Update 2nd Edition.” This report provides an update on the latest trends in customer communications management (CCM) hosted managed services (HMS) and how initial research participants have developed or enhanced their ability to help enterprises […]

July 10, 2018, Colleyville, TX—Madison Advisors announced today the release of a new research study, “Customer Communications Management Hosted Managed Services Market Update 2nd Edition.” This report provides an update on the latest trends in customer communications management (CCM) hosted managed services (HMS)and how initial research participants have developed or enhanced their ability to help enterprises […]

By Kemal Carr, President, Madison Advisors The 2018 Inkjet Summit took place this past April 9-11 in Ponte Vedra Beach, Fla. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone […]

The 2018 Inkjet Summit took place this past April 9-11 in Ponte Vedra Beach, Fla. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone money. The next reason is that […]

By Gary Simpson, Vice President of Business Development & Service Delivery – Once again, MAILCOM has met its objective to serve those who manage mail communications for their organizations at this year’s 38th national convention. It was another great success for Lance Humphries, his team and the attendees they are dedicated to serve. In this […]

May 8, 2018, Colleyville, TX – Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing attendees in two workshops at the Document Strategy Forum ’18, to be held May 21-23 at the Marriott Copley Place in Boston. Ferrara’s session “Why Outbound and Inbound Communications Should Be Integrated Together” will cover the ways to address […]

Madison Advisors Color Print Migration Market Update, published in December 2017, focused on the migration of monochrome to full color in transactional communications for both enterprise in-plants and print service providers. To conduct this research, we obtained image volume data from 22 organizations in the service provider and enterprise in-plant market. We found that in […]

April 11, 2018, Colleyville, TX—Madison Advisors—Madison Advisors senior analyst, Gina Ferrara, will be speaking at and moderating three educational sessions at Xplor International’s Xploration® 18, The Customer Communications Conference. The conference, being held April 17-19 at Rosen Plaza in Orlando, Florida, brings together end users, analysts, consultants, industry experts and vendors who share the latest […]

By Susan Cotter, Analyst, Madison Advisors In the quest for greater operational efficiency, many organizations recognize the need to optimize document scanning and capture workflows within their operations. However, before selecting a capture hardware or software solution, it is important to understand your current workflows to avoid the common mistake of selecting technology and then […]

April 3, 2018, Colleyville, TX—Madison Advisors—Madison Advisors president, Kemal Carr, will present “Transaction Print: Transitioning from Monochrome Toner to Color Inkjet” at the Inkjet Summit 2018. The Inkjet Summit is an invitation-only event where business executives and senior managers come together to have a deeper understanding of the way the disruptive force of inkjet production […]

March 22, 2018, Colleyville, TX—Madison Advisors—Madison Advisors is pleased to announce that Gary Simpson, vice president at Madison Advisors, and Jason Fonner, director of print operations at HM Document Solutions, will present a workshop at MAILCOM ‘18 on transforming enterprise mail operations into a customer communications Center of Excellence. MAILCOM, held April 9-11 in Philadelphia, […]

March 6, 2018 –The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly. Marketers must come to the table prepared when speaking with vendors about prospective purchases. The challenge, however, is “not knowing what you […]

February 13, 2018 – Madison Advisors released its Color Print Migration Market Update report in November 2017. This report documents the results of our latest research in the print and mail industry and is specifically focused on the migration of monochrome to full color of transactional communications for both enterprise in-plants and print service providers. Our […]