Madison Advisors News

October 3, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst Gina Ferrara and Gary Simpson, vice president of business development and service delivery, will host an educational breakout session at Canon’s thINK 2017 Conference on the latest trends in the migration to color inkjet printing. The event, exclusively for Canon Solutions America production […]

By Gina Ferrara Last month, we released the sixth edition of our “Customer Communications Management (CCM) Solutions Market Study.” When reading the report, you may notice a common theme, which can be summarized in a single word—change. The CCM industry is constantly changing, which is no surprise to the veterans of this space who have witnessed […]

By Hal Hinderliter Anyone involved in the printing industry over the last twenty years might be forgiven for the over-use of heartburn remedies! It has been a rollercoaster ride of sudden economic jolts (9/11), devastating recession (2007), and digital displacement by desktop PCs, then mobile phones (a process that is still ongoing). Numerous printshops have […]

August 15, 2017, Colleyville, TX—Madison Advisors today announced that David Erwin has joined the company in the position of Director, Technology Practice and principal analyst. Erwin brings to Madison Advisors more than 20 years of experience in product and service development, marketing, sales, integration and support. Erwin will be responsible for expanding Madison Advisors’ continuous […]

By Gina Ferrara, Senior Analyst.  Insurers face a growing challenge when it comes to customer communications management (CCM). The need to personalize communications to ensure they are relevant and actionable, coupled with managing a proliferation of delivery channels as well as compliance mandates have made it extremely difficult for insurance organizations to achieve strategic communication […]

August 3, 2017, Colleyville, TX—Madison Advisors today announced the release of its new market study, “Customer Communications Management (CCM) Solutions Market Study, 6th Edition.” The report provides an overview of several CCM technology solutions available in the market, with a particular focus on how each solution has evolved to innovatively solve the challenges associated with […]

Toronto-based Crawford Technologies, provider of document solutions that streamline, improve and manage customer communications, have announced the release of a new whitepaper it commissioned from analyst firm, Madison Advisors. The research evaluates how leveraging customer preferences can achieve customer retention, operational efficiency and revenue-growth goals.   Read more

In an article published by Printing Impressions, “Print’s Role in an Omnichannel World,” Gina Ferrara, senior analyst at Madison Advisors, explains that millennials actually respond positively to direct mail. “They’re the digital native generation,” she says. “However, despite the fact that they’re ‘mobile first,’ they do like to receive direct mail. So that’s an opportunity […]

Print and digital communications can and should be complementary aspects of a comprehensive, omnichannel marketing campaign. Gina Ferrara, senior analyst at Madison Advisors, explains that despite the fact that consumer preferences are different and may change depending on the vertical, brand or product, there still needs to be consistency across all means of communication. Read […]

April 25, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be addressing attendees at the Document Strategy Forum ’17, to be held May 1-3 at the Chicago Marriott Downtown.   Ferrara’s session “Business Case for Real-Time Document Generation & Delivery” will uncover the critical success factors for real-time document generation, […]

April 19, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that its COO, Warren Lederer, will be sharing his expertise in optimizing companies’ customer communications management (CCM) at the Kofax Inspire 2017 conference to be held April 23-26 in Nashville, TN. Lederer’s breakout session, “Managing the Myriad of Challenges in Optimizing Inbound and Outbound Communications” on […]

April 12, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that its 2017 CCM Executive Roundtable, held March 20-22 at the Marriott Harbor Beach Resort & Spa in Fort Lauderdale, was a success according to attendees, sponsors and presenters. Participants representing top enterprises in the insurance, finance and banking industries learned from and participated in highly […]

April 6, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Jeff Weldon, will be participating in a session at FIS Connect 2017 on the state of the customer communications management (CCM) marketplace. FIS Connect is hosted by FIS™, the world’s largest global provider dedicated to financial technology solutions. FIS Connect 2017 is for […]

Veteran industry leader recognized for passion  and commitment to the industry   March 29, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced its president, Kemal Carr, has been awarded the Brian Platte Lifetime Achievement Award, which was presented on March 28 on the opening day of Xploration 17, the annual conference of electronic document systems association, […]

 March 23, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be speaking and sharing insights on the importance of inbound customer communications and the value of a CCM Center of Excellence at Xploration 17, Xplor’s 2017 annual conference, March 28-30 in Orlando.   Ferrara will present the breakout session, “Inbound […]

March 15, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced the availability of its new research report, “Service Provider Market Pricing Study, 5th Edition.” As a continuation of the 2014 “Service Provider Market Pricing Study, 4th Edition,” the 2017 study is a thorough analysis of the data collected from leading print service providers, identifying the cost […]

  March 14, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced the release of its new research, “Beyond ROI: Increasing Production Efficiencies with Color Inkjet Printers.” The research uncovered that many companies seeking an inkjet solution tend to overlook the importance of workflow when conducting due diligence. Furthermore, it was found that this oversight results in […]

2/16/17 By Gina Ferrara It should come as no surprise that data is a critical component in customer communications management (CCM). Given the amount of time consumers spend on computers and smartphones, personal data is collected from almost every activity we do each day. For companies that create customer communications, the importance of data is […]

2/3/17 By Roger Tapke The heightened priority of organizations in every industry to focus on the customer experience, reflected in the augmentation of marketing roles to include Chief Customer Officers (CCOs) and Chief Experience Officers (CXOs), has placed unprecedented pressure on marketing departments to innovate in every way possible. While not a bad thing in […]

1/31/17 By Gina Ferrara “We didn’t do anything wrong, but somehow, we lost” was the final statement made by former Nokia CEO Stephen Elop at the press conference announcing the acquisition of the company’s mobile phone business by Microsoft. How rapidly smartphone technology and the development of mobile apps have advanced in just the last […]

January 25, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announces that Jeff Weldon, senior analyst, will be speaking at Information Management Institute’s (IMI) Ink Jet 2017 Conference on ways to capitalize on production inkjet to streamline the production workflow and gain operational efficiencies. IMI’s Ink Jet Conference will be held February 1-3 at the Florida Hotel […]

 November 30, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be a guest speaker in a GMC Software-sponsored webinar on the impact consumer expectations have had on customer communications management and the print industry. The webinar, entitled “The Future of the Customer,” will be held on Tuesday, December 13 at […]

 November 8, 2016, Colleyville, TX—Madison Advisors—Madison Advisors announced today that its chief operating officer, Warren Lederer, will present a session at the Xploration Tour at the Broadridge Financial Solutions offices in Dallas on November 10. Lederer’s topic, “CCM—Redefining and Driving CX,” will discuss the broad role throughout an organization that customer communications management encompasses today, […]

By Gina Ferrara 9/30/2016 Determining whether to shut down your internal print and mail operation and outsource to a print service provider, as opposed to keeping it in-house and potentially making a capital investment in new technology, can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer […]

9/16/16 by Jeff Weldon, CDIA+ Senior Analyst, Madison Advisors, Inc. You Need This Stuff If we start with the bottom line, digital production workflow is all about getting the most out of your digital production equipment. It’s as simple as that. There are many steps that go into a particular workflow, but in the end, […]

8/1/2016 Jeff Weldon, CDIA+, Senior Analyst, Madison Advisors, Inc. THE WAY OF THE FUTURE In the past, if you wanted to create an integrated, multi-step workfl ow, the solution would involve utilizing software from multiple vendors and applying two levels of programming in the workfl ow engine— one to integrate all of the components into […]

5/25/16 Madison Advisors Announces 2016 Research Overview Focused Research Topics, Emerging Trend Surveys and Market Overviews Planned May 25, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced the research planned for completion in 2016. The research covers the latest in industry trends topics that include customer communications management (CCM) solution overviews, best practices in production efficiencies […]

By Gina Ferrara, Senior Analyst, Madison Advisors Insurance enterprises are at an inevitable crossroad. In an attempt to stay abreast of changing expectations with customer communications, many companies have tried to expand their communication infrastructure by purchasing a software tool that allows for the personalization and multichannel delivery options they need. If an IT department […]

4/18/16  April 18, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced it will sponsor an Executive Roundtable on May 12 at Document Strategy Forum ’16 held May 10-12 at the Hyatt Regency O’Hare Chicago. The roundtable will take attendees through seven key workflow components of customer communications management, including data, preference, composition, delivery and archive using […]

April 7, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announces that Jeff Weldon, senior analyst for Madison Advisors, will be speaking at MAILCOM ’16 on why a carefully planned print/mail strategy is a critical part of every business model. MAILCOM’s 36th annual convention will be held April 11-13 at the Courtyard Philadelphia Downtown Marriott in Philadelphia. […]

  March 30, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced that Stephanie Pieruccini, VP of research and enterprise & technology consulting services, and Gina Ferrara, senior analyst for Madison Advisors, will be speaking and sharing insights on the advancements and the future of customer communications management (CCM) at Xplor’s 2016 annual conference being held April […]

March 23, 2016, Colleyville, TX—Madison Advisors—Madison Advisors today announced its 2016 CCM Executive Roundtable, held at The Vinoy® Renaissance St. Petersburg Resort & Golf Club, March 7- 9 was deemed a huge success by attendees and sponsors alike. More than 50 attendees representing top enterprises in the insurance, finance and banking industries spent two and […]

Every month, like clockwork, your organization has a prime transactional opportunity with a captive audience — your customer. Whether print or digital, your company has the opportunity to interact with your customer to drive an overall customer experience. Through the use of transactional communications . . .

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3/15/16 By Stephanie Pieruccini, Vice President of Research and Enterprise & Technology Consulting Services, Madison Advisors Managing customer communications continues to be a challenge for today’s insurance organizations. Customer communications and their corresponding workflows quickly become very complex due to the need to maintain compliance and make regulatory changes along with making communications more personalized, […]

March 09, 2016 By Stephanie Pieruccini, Vice President of Research and Enterprise & Technology Consulting Services, Madison Advisors Managing customer communications continues to be a challenge for today’s insurance organizations. Customer communications and their corresponding workflows quickly become very complex due to the need to maintain compliance and make regulatory changes along with making communications […]

1/25/16  BY ANNA PAPACHRISTOS How can banks adapt to the changing consumer landscape? By overcoming the roadblocks that throw the customer journey off balance. For financial services brands, navigating the modern customer experience means retracing the consumer’s footprints to fully understand where they’ve been and where they’re going. But when it comes to forging their […]

12/15/15 By Stephanie Pieruccini, Vice President of Research and Enterprise & Technology Consulting Services, Madison Advisors Today’s organizations continue to face challenges in managing customer communications. From maintaining compliance and regulatory changes to making communications more personalized, relevant and actionable, customer communications and their corresponding workflows have become very complex rather quickly. Combined with growing […]

October 29, 2015, Colleyville, TX—Madison Advisors—The gap between customer communications management (CCM) software technology capabilities and utilization by enterprises is changing the paradigm in CCM, says a report from Madison Advisors, an independent analyst firm that provides strategic consulting and market research to clients in the enterprise CCM, electronic delivery and print industries. Madison Advisors’ latest report, “CCM Hosted Managed […]