Madison Advisors News

Digital printing technology and variable data publishing (VDP) software help print providers cost-effectively produce fully personalized materials and communications. Market trends like digital transformation, increasing amounts of data, and the need for enhanced customer experiences shape VDP software improvements. Before selecting a VDP software provider, print and marketing service providers should consider whether the solution […]

By Gina Ferrara Developing an optimized customer communications management (CCM) strategy is like putting together a jigsaw puzzle—to complete the picture, all the pieces need to be interlocked together. When implementing a customer communication strategy, all of the necessary components need to be part of an integrated technology solution to successfully manage the communications lifecycle […]

The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills, and customer letters, and span a variety of highly regulated verticals such as financial, insurance, healthcare, and […]

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that COO, Warren Lederer, will be speaking at DOCUMENT Strategy Forum (DSF) ’19, being held May 7-9 at the Hilton Anaheim in Anaheim, CA. Lederer will present “Adopting a Digital-first Mindset to Improve Automation and Efficiency” on Wednesday, May 8, 4:30 to 5:20 p.m. Lederer will discuss how […]

Colleyville, Tex. – Madison Advisors today announced that senior analyst, Gina Ferrara, will be presenting at the National Postal Forum (NPF), being held May 5-8 at the Indiana Convention Center in Indianapolis, IN. NPF is the premier mailing and shipping conference that works directly with the United States Postal Service to provide the most comprehensive educational […]

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be participating as a speaker and panelist at customer communications conference, XPLOR19, April 23-25 at Mandalay Bay in Las Vegas. The conference brings together end users, analysts, consultants, industry experts and vendors, who share the latest best practices and trends in the […]

Madison Advisors announced that the 2019 Madison Advisors CCM Executive Roundtable, held March 18-20 in Fort Lauderdale, FL, was well received by attendees and sponsors, all of whom are thought leaders committed to identifying and providing solutions that enable the creation and execution of effective strategies for Customer Communications Management (CCM). READ MORE

Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that Susan Cotter, senior analyst at Madison Advisors, and Jason Fonner, director, business development print operations at HM Document Solutions, will present a digital transformation workshop at MAILCOM ’19. The event, being held April 8-12 at the Tropicana Atlantic City, is a unique industry event that focuses […]

Since its introduction over a decade ago, color inkjet technology has provided the transactional print industry with numerous improvements, including better output quality, faster print speeds, greater flexibility in print jobs and increased productivity. Transactional communications are business-to-consumer (B2C) communications, such as statements, bills and customer letters, which span a variety of verticals including financial […]

By Gina Ferrara “If you build it, they will come” a familiar quote from the movie “Field of Dreams” has come to mean for those in the business world that if something useful has been built, people will come to use it and pay for it. This is true in many instances; however, when it comes […]

Colleyville, Tex. – Madison Advisors – Madison Advisors today announced the availability of its new research report, “Color Migration and Digital Delivery: Trends in Transactional Communications.” Building on the previous Madison Advisors study published in 2017, the 2019 study offers an update to the state of migration to color inkjet technology in the transactional print industry. Madison […]

By Gina Ferrara Developing a customer communications management (CCM) strategy is analogous to putting together a jigsaw puzzle. To arrive at the solution, the pieces need to be interlocked together in an integrated technology infrastructure to manage the entire communications life cycle, from data through delivery. For some organizations, this means outsourcing the required technology […]

By Gina Ferrara 2018 was the year for re-evaluation. Enterprises continue to work on digital transformation, customer experience and customer communication management (CCM) strategy and improvements; technology providers are repackaging their solutions and considering new pricing models; and print service providers (PSP) are enhancing their service offerings to enrich their value propositions. READ MORE

Madison Advisors today announced its Fall CCM Executive Roundtable, held in Philadelphia on November 14, was a well-received opportunity for executives from seven major companies to spend time in thought-provoking peer-to-peer discussions that addressed the specific challenges their companies are facing in an evolving communications landscape. Attendees, representing top companies in the insurance, financial services […]

ThINK 2018, held September 5-7 in Boca Raton, Fla., demonstrated once again the power of bringing together the print community to share innovations and best practices. With Canon Solutions America as the executive sponsor, thINK is an independent community of Canon Solutions America Production Print customers, vendors and print experts. This year’s conference featured 25 sessions and […]

Madison Advisors—Madison Advisors announces a Call for Participation (CFP) for technology providers to participate in its “Enterprise Output Management Systems Market Study, 4th Edition.” This market study will provide an assessment of the Enterprise Output Management Systems (EOMS) technology solutions available in the market today with a particular focus on how each solution provides features […]

Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing Quadient Inspire Days attendees in a workshop, “Keeping the Customer in Mind When Going Digital.” Quadient Inspire Days Americas is planned for September 19-21 at the Sheraton Boston Hotel in Boston. READ MORE

Colleyville, Tex. – Madison Advisors – Susan Cotter, senior program manager and analyst at Madison Advisors and Jason Fonner, director of business development at HM Document Solutions, will be speaking on production inkjet technology and digital transformation in traditional print operations at Canon’s thINK 2018 Conference. The event, exclusively for Canon Solutions America production print customers […]

To run a successful production inkjet business, a print service provider (PSP) needs more than just great equipment, or even the best media. To be successful, a PSP also needs to have the right suite of software to help ensure the entire operation runs efficiently. Software, though, is changing at blazing speeds, so PSPs can’t […]

Madison Advisors today announced an agreement with Xerox Corporation to include Xerox’s expansive inkjet press portfolio as part of its business development and market expansion resources for customers in the enterprise in-plant production print and service provider market. The agreement will allow Xerox to provide the insights and technology tools customers need to make informed decisions […]

By Kemal Carr, President, Madison Advisors Early announcements of Ricoh’s INTERACT 2018 conference, held June 18–21 at the Westin Hotel, Westminster, Colo., near Ricoh’s Boulder plant, promised to be bigger and better this year, and it delivered in several ways.  Now in its eighth year, the biggest change for this event was that it brought […]

For an industry that has been around since the days of Gutenberg, the future is finally here. In fact, commercial printing processes are rapidly moving out of the hands of skilled artisans – and into the tech-driven world of workflow automation. And, those who embrace this new paradigm will reap the benefits for years to […]

July 12, 2018 –Colleyville, TX—Madison Advisors is announcing a Call for Participation (CFP) for enterprises and print service providers to participate in its “Color Migration and Digital Delivery: Trends in Transactional Communications” research. As Madison Advisors continues to track color migration, it is expanding its research to include trends in omni-channel delivery and the role […]

July 10, 2018—Madison Advisors announced today the release of a new research study, “Customer Communications Management Hosted Managed Services Market Update 2nd Edition.” This report provides an update on the latest trends in customer communications management (CCM) hosted managed services (HMS) and how initial research participants have developed or enhanced their ability to help enterprises […]

July 10, 2018, Colleyville, TX—Madison Advisors announced today the release of a new research study, “Customer Communications Management Hosted Managed Services Market Update 2nd Edition.” This report provides an update on the latest trends in customer communications management (CCM) hosted managed services (HMS)and how initial research participants have developed or enhanced their ability to help enterprises […]

By Kemal Carr, President, Madison Advisors The 2018 Inkjet Summit took place this past April 9-11 in Ponte Vedra Beach, Fla. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone […]

The 2018 Inkjet Summit took place this past April 9-11 in Ponte Vedra Beach, Fla. I have always found this to be an interesting forum. For one, major hardware vendors have figured out how to create a hardware show without showing hardware. Good for them, as it saves everyone money. The next reason is that […]

By Gary Simpson, Vice President of Business Development & Service Delivery – Once again, MAILCOM has met its objective to serve those who manage mail communications for their organizations at this year’s 38th national convention. It was another great success for Lance Humphries, his team and the attendees they are dedicated to serve. In this […]

May 8, 2018, Colleyville, TX – Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing attendees in two workshops at the Document Strategy Forum ’18, to be held May 21-23 at the Marriott Copley Place in Boston. Ferrara’s session “Why Outbound and Inbound Communications Should Be Integrated Together” will cover the ways to address […]

Madison Advisors Color Print Migration Market Update, published in December 2017, focused on the migration of monochrome to full color in transactional communications for both enterprise in-plants and print service providers. To conduct this research, we obtained image volume data from 22 organizations in the service provider and enterprise in-plant market. We found that in […]

April 11, 2018, Colleyville, TX—Madison Advisors—Madison Advisors senior analyst, Gina Ferrara, will be speaking at and moderating three educational sessions at Xplor International’s Xploration® 18, The Customer Communications Conference. The conference, being held April 17-19 at Rosen Plaza in Orlando, Florida, brings together end users, analysts, consultants, industry experts and vendors who share the latest […]

By Susan Cotter, Analyst, Madison Advisors In the quest for greater operational efficiency, many organizations recognize the need to optimize document scanning and capture workflows within their operations. However, before selecting a capture hardware or software solution, it is important to understand your current workflows to avoid the common mistake of selecting technology and then […]

April 3, 2018, Colleyville, TX—Madison Advisors—Madison Advisors president, Kemal Carr, will present “Transaction Print: Transitioning from Monochrome Toner to Color Inkjet” at the Inkjet Summit 2018. The Inkjet Summit is an invitation-only event where business executives and senior managers come together to have a deeper understanding of the way the disruptive force of inkjet production […]

March 22, 2018, Colleyville, TX—Madison Advisors—Madison Advisors is pleased to announce that Gary Simpson, vice president at Madison Advisors, and Jason Fonner, director of print operations at HM Document Solutions, will present a workshop at MAILCOM ‘18 on transforming enterprise mail operations into a customer communications Center of Excellence. MAILCOM, held April 9-11 in Philadelphia, […]

March 6, 2018 –The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly. Marketers must come to the table prepared when speaking with vendors about prospective purchases. The challenge, however, is “not knowing what you […]

February 13, 2018 – Madison Advisors released its Color Print Migration Market Update report in November 2017. This report documents the results of our latest research in the print and mail industry and is specifically focused on the migration of monochrome to full color of transactional communications for both enterprise in-plants and print service providers. Our […]

January 10, 2018 – In 2018, success in every market environment will be dependent upon the ability to navigate a communications landscape that continues to rapidly evolve. This will require strategic attention to development of a plan that ensures your customer communications management (CCM) processes connect with measurable data. The good news is that Madison Advisors has a methodology […]

January 1, 2018 – While print is an essential component of a successful customer communications (CCM) strategy, it’s not the only element. Electronic options like email, SMS, and electronic bill present and payment (EBPP) provide strategies that span multiple channels. The adoption and use of electronic components within a comprehensive CCM strategy allows print and electronics […]

December 7, 2017, Colleyville, TX—Madison Advisors today announced the release of its new research study, “Color Print Migration Market Update 2017.” The report provides an overview and analysis of color inkjet technology adoption by both print service providers and enterprise in-plants over the last five years, compared to expectations.  The report also supports Madison Advisors’ […]

By DPS Staff Each year we reflect on the culmination of emerging technologies and what it means for both the immediate and future print industry. As consumers become accustom to targeted messaging, the demand for relevant communications continues to rise. The move to digital print is rapid, and it’s a lot to take in. To […]

October 31, 2017 – Having participated in the thINK Conference in Boca Raton held October 9-11, 2017, the event can be summarized in one word: kyosei. Kyosei represents Canon’s corporate philosophy, and is defined as “all people, regardless of race, religion or culture, harmoniously living and working together into the future.” The thINK Conference embraced […]

By Gina Ferrara Determining whether to shut down your internal print and mail operation and outsource to a print service provider, or keep it in-house and potentially make a capital investment in new technology can be a tough conversation. Those in favor of the latter option will cite concerns over sending customer data outside the […]

October 3, 2017, Colleyville, TX—Madison Advisors—Madison Advisors today announced that senior analyst Gina Ferrara and Gary Simpson, vice president of business development and service delivery, will host an educational breakout session at Canon’s thINK 2017 Conference on the latest trends in the migration to color inkjet printing. The event, exclusively for Canon Solutions America production […]

By Gina Ferrara Last month, we released the sixth edition of our “Customer Communications Management (CCM) Solutions Market Study.” When reading the report, you may notice a common theme, which can be summarized in a single word—change. The CCM industry is constantly changing, which is no surprise to the veterans of this space who have witnessed […]

By Hal Hinderliter Anyone involved in the printing industry over the last twenty years might be forgiven for the over-use of heartburn remedies! It has been a rollercoaster ride of sudden economic jolts (9/11), devastating recession (2007), and digital displacement by desktop PCs, then mobile phones (a process that is still ongoing). Numerous printshops have […]

August 15, 2017, Colleyville, TX—Madison Advisors today announced that David Erwin has joined the company in the position of Director, Technology Practice and principal analyst. Erwin brings to Madison Advisors more than 20 years of experience in product and service development, marketing, sales, integration and support. Erwin will be responsible for expanding Madison Advisors’ continuous […]

By Gina Ferrara, Senior Analyst.  Insurers face a growing challenge when it comes to customer communications management (CCM). The need to personalize communications to ensure they are relevant and actionable, coupled with managing a proliferation of delivery channels as well as compliance mandates have made it extremely difficult for insurance organizations to achieve strategic communication […]

August 3, 2017, Colleyville, TX—Madison Advisors today announced the release of its new market study, “Customer Communications Management (CCM) Solutions Market Study, 6th Edition.” The report provides an overview of several CCM technology solutions available in the market, with a particular focus on how each solution has evolved to innovatively solve the challenges associated with […]

Toronto-based Crawford Technologies, provider of document solutions that streamline, improve and manage customer communications, have announced the release of a new whitepaper it commissioned from analyst firm, Madison Advisors. The research evaluates how leveraging customer preferences can achieve customer retention, operational efficiency and revenue-growth goals.   Read more

Ashley Roberts In 1995, Cece Smith and her husband, Barney Smith, opened a traditional commercial print shop. Today, she is also the CEO of San Antonio-based Toolbox Studios, a full-service marketing and branding firm that specializes in print, social media management, Web design and development, and more. Five years ago, their print business model made […]