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Observations from Fiserv Forum 2018

By Kemal Carr, President

Shortly after speaking at Inkjet Summit 2018 in Florida, I went to the Fiserv Forum held April 17–19 in Las Vegas. Fiserv Forum is an event that invites attendees to experience the latest fintech innovations, exchange ideas with Fiserv product experts, and engage with peer financial services professionals. I was told it was a large show, but until I arrived there, I had no idea how expansive and valuable this Forum is. You don’t really understand the scope and breadth of Fiserv until you attend this conference.  It was a real eye-opener to me. When you walk into the Solutions Showcase, you see at least 104 different kiosks, all Fiserv companies or partners. That is 104 things Fiserv can offer you.

More than 5,000 customers attend this event, many of them in financial services since that is the core of Fiserv’s business. Fiserv is a global leader in financial services technology solutions that helps clients worldwide create and deliver solutions that enable today's consumer to move and manage money. Attendees pay a fee to attend and learn, and if you are only working with one aspect of Fiserv, it’s well worth the investment to go and expand your vision of all the capabilities this company offers.

You might be looking for a particular point solution outside of the work you are already doing with an arm of Fiserv and not realize Fiserv has that offering too, and could perhaps provide it to you with a bundled pricing model. A good example is if you are a mid-size bank without IT bandwidth to build the needed technology internally; it is more efficient to buy from a company like Fiserv that has done all the integration work.

Madison Advisor’s work with Fiserv is with Fiserv Output Solutions. They serve leading providers across financial services, healthcare, utilities, telecommunications, insurance, travel and leisure and other industries that produce ongoing transactional customer communications. However, Fiserv Forum is not a print and mail show—and it isn’t an IT show. Fiserv promotes itself and the event as a “Partner in Possibility.”  The Forum is designed to explore new ideas and innovations and provide hands-on access to Fiserv products and solutions experts.  It truly is an opportunity to dig deeper into the scope and breadth of Fiserv products and services. Within those 104 offerings there are solutions for every organization, every customer touchpoint.

The 2019 Fiserv Forum is scheduled for May 6–9 in Las Vegas, so mark your calendars. I highly recommend that existing Fiserv customers attend this event, as well as those that have a need for which Fiserv has a solution. It will introduce you to all that Fiserv does in a way that calling the 1-800 Fiserv number could never do.

Over the past two decades, Madison Advisors' industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around today’s evolving customer communications management (CCM) requirements.
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