Madison Advisors’ Customer Communications Management (CCM) Solutions Market Study, 6th Edition provides an overview of several CCM technology solutions available in the market today. Of particular focus is how each solution innovatively solves the challenges associated with customer communications management, and how these solutions are positioned to keep up with changing technology and consumer demand for a digital experience. This study provides an update on some of the capabilities reviewed in our last report which included multi-channel delivery, cloud technology, and support for social media. In addition, we have included a review of current trends in the market and how each solution is positioned to stay abreast of these trends while meeting the increased requirement of enhancing the customer experience.
Customer Communications Management (CCM) is a dynamic industry that continues to evolve and adapt because of changes in technology, increased competition, and strict regulatory requirements. These changes not only affect enterprises that produce communications for consumers, but for all stakeholders who are involved in the CCM ecosystem. Print service providers (PSPs) are not exempt from feeling the impact of these dynamics. Historically, these organizations were the final step in the document lifecycle and were responsible for the physical manufacturing of documents and submission to the United States Postal Service (USPS) for delivery…”
The outsourced transactional print market continues to be under intense price pressure. Service providers must compete with other service providers and adapt to the growing transition to various electronic delivery mechanisms being referred to collectively as “omnichannel delivery” because so many different types of non-paper information sources are involved. While some core applications, such as statements and policies, have been slow to transition to electronic media, many of the ancillary print applications that provided higher profit margins for print service providers have diminished due to customer preference for print suppression and electronic delivery.
Stating that the introduction of the color inkjet printer changed the world of print is an understatement, to say the least. While the price point for a color image has decreased to a significantly attractive level, the increase in adoption for transactional communications has not been as impressive—but the good news is it’s getting better. The printing industry has been rife with analyst predictions about its demise, especially since the introduction of email, and more recently other digital delivery mechanisms. USPS mail delivery volumes dipped slightly in 2016 from the previous year—down approximately 2.2%—but based on continuous research efforts conducted by Madison Advisors, print is certainly not dead and in fact, we believe it will experience a revival thanks to the color inkjet technology available in the market today.
Before making the investment in color inkjet technology, a company will typically focus its research efforts on three key features: output quality, throughput and the range of supported media. In addition to these features, the service capabilities of the manufacturer and cost considerations make up the main decision criteria. The sales and marketing teams for both the inkjet printer manufacturer and its resellers focus their efforts on highlighting the capabilities of the equipment. To demonstrate these capabilities and narrow the buyer’s focus on the printer, customer test files are often used to compare the output of several different printers. While print quality and speed are important considerations, Madison Advisors believes many companies tend to overlook the importance of workflow when conducting due diligence, which results in a diminished realization of the full value of an inkjet investment. Workflow software selection is often conducted as an ancillary project only after the capital investment has been made in the printer. It is our opinion that this decision sequence should, in fact, be reversed…
Companies know that digital transformation is absolutely critical to evolve and drive the customer experience so the business may achieve their revenue growth, customer retention and operational goals. Allowing customers to decide personal and virtual preferences for how, where and when the brand delivers paper, web, mobile and social communications will lead to great customer experiences and drive business results.
In our Research Brief, Madison Advisors shares the challenges, strategy and market technology relating to preference management for multi-channel communications.
Robotic process automation (RPA) is rapidly becoming a necessary tool for enterprises and service providers to streamline document workflows, manage quality and reduce processing costs. As outlined by the Institute for Robotic Process Automation (IPRA), “Robotic process automation (RPA) is the application of technology that allows employees in a company to configure computer software or a “robot” to capture and interpret existing applications for processing a transaction, manipulating data, triggering responses and communicating with other digital systems.”
Customer Communications Management (CCM) is rapidly evolving as enterprises continue to expand their communications infrastructure to address a variety of needs, both internal and customer, while leveraging new technology capabilities. The challenge, however, is that these communications infrastructures are continuing to grow instead of evolve, creating overly complex environments which include unsupported solutions, homegrown systems, and software that is far behind the current version. This in turn, removes focus from an overall customer engagement strategy, as enterprises are concerned with getting customer communications delivered. While CCM solution vendors have grown their portfolios to include software that addressed the expanding needs of enterprises, the existing infrastructures and lack of resources make it challenging to fully implement these new solutions…
The outsourced transactional print market is under intense price pressure. Service providers, focused primarily on print, must compete with other service providers as well as adapt to the growing transition to electronic delivery. While many core applications, such as statements and policies, resist transition to electronic media, many of the ancillary applications that provided higher profit margins for print service providers have diminished due to higher electronic delivery adoption rates. As service providers transition to multi-channel delivery models, differing pricing models are emerging for electronic services.
Madison Advisors’ Inbound Mail, Delivery and Return Mail Assessment Study is designed to examine the best practices for developing inbound mail and delivery efficiencies as well as identifying return mail best practices to lower waste and re-mailing costs. Through a series of site visits, Madison Advisors examined digital mail processing, including the workflow and business processes, for delivery of everyday United States Postal Service (USPS) mail to employees – a solution that many clients are looking to incorporate into their future business plans.
The Madison Advisors’ Multi-Channel Delivery Market Study, 3rd Edition (2013) is a continuation of the series that began in 2009 as the ‘Print Suppression Market Study’. In 2011, the study title was updated to ‘Multi-Channel Delivery Market Study’. While we have changed the name to more accurately reflect the multi-channel nature of the study, our focus remains on gauging how the market is progressing in substituting electronic – or multi-channel – content as a replacement for printed, post-sale transaction and customer care documents. The study also focuses on the strategies and techniques that enterprises are using to manage their multi-channel offerings, and the results of these efforts.
Madison Advisors’ examination of the customer communications management (CCM) market, in this transitional time of emerging social media contact and cloud-based infrastructure, reveals that traditional document composition solutions have pivoted to more robust CCM solutions. While most of the vendors provide robust support for electronic output formats, few offer strong support for social media channels. In addition, data analytics remains a growth area of functionality for many vendors. Key findings from the study include:
Organizations face increased pressure from customers to deliver better customer communications. Traditional monochrome and line-mode bills have been replaced by color documents with graphics that reflect historical buying or usage patterns. Demand for multi-channel delivery has also increased. While roughly 25% of customers receive documents electronically, the rest receive the same documents in paper form.
Multi-Channel delivery of customer communications has radically and irreversibly changed the Service Provider landscape, as the struggle for market dominance and, ultimately, survival depends on establishing a beachhead in this new growth market. Evolving delivery platforms are changing production methods and processes, slashing costs significantly, and enabling ultra high quality, security, and delivery compliance.
Madison Advisors’ examination of the Service Provider market for Multi-Channel delivery of customer communications reveals the changes to the competitive forces at work in the market, provides insights into the specific Multi-Channel offerings, and discusses what to look for when evaluating these services.
Madison Advisors’ examination of the enterprise output management systems (EOMS) market in this transitional time of growing demand for multi-channel communications reveals that most products focus heavily on print management. Madison Advisors expects a significant round of vendor acquisition and consolidation to alter the EOMS landscape. Key findings from the study include:
Rising economic and competitive pressures have forced many enterprises to look at how they can transform the transactional document, such as monthly statements and invoices, into a marketing tool with a high ROI through the addition of highly personalized, promotional data. The end result of this transformation is the emergence of TransPromo documents.