Madison Advisors offers research and consulting services that provide objective analysis, client-specific guidance and in-depth market knowledge to clients in the Customer Communications Management (CCM), electronic delivery and print industries. Madison Advisors’ industry-neutral expertise enables enterprise organizations, service providers and technology providers to achieve their strategic objectives around Customer Communications Management.


Our History

Since our inception in 2001, Madison Advisors has helped our clients:

  • Assess their competitive industry standing through our Best Practices Assessment
  • Develop and implement effective enterprise communication strategies
  • Identify growth opportunities in the enterprise, service provider and technology provider markets
  • Understand the impact of market trends on their business

Our Team

Kemal Carr headshot 2016
Kemal Carr

Under Kemal Carr’s direction, Madison Advisors has established a market niche as an independent analyst and market research firm that addresses the needs of the print and electronic Customer Communications Management (CCM) marketplace. The firm provides retainer and project-based strategy services designed to assist clients with technology selection and alignment and business process optimization decisions.

Warren Lederer headshot 2016
Warren Lederer

Warren Lederer provides the day-to-day leadership and management for Madison Advisors aligned with the mission and core values of the company. His responsibilities include collaborating with the management team to develop and implement document workflow strategies that enable Madison Advisors’ clients, their sales professionals and customer engagement teams to better understand, anticipate and respond to their organization’s needs and the needs of their customers.


Roger Tapke
Principal Analyst


Susan Cotter
Senior Program Manager / Analyst

Gina Ferrara
Senior Analyst